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Fast & Easy Tips for Maximizing Your Law Firm’s Video Marketing Efforts

Video content on your website is no longer a nice to have, it’s a have to have. Not only do you get rewarded by Google for having it, you amp up the trust factor with prospects that can watch your...

Tips for Avoiding Ethical Missteps on Social Media

For attorneys, the social media landscape is a potential ethical minefield. But that is no reason not to engage on social media platforms since that is where the potential new client action is these days. You don’t want to miss...

Legal Marketing in a Mobile World

It has been several years since mobile first surpassed desktop among Internet users. Have you been paying attention to what devices visitors use to access your website and read your email marketing messages? If not, it’s time to do that...

7 Digital Marketing Trends for Law Firm Marketing in 2019 [Infographic]

In 2019, the digital marketing landscape has only grown more diverse and challenging for law firm marketers looking to generate leads and convert prospects into clients. It’s difficult to know exactly where to allocate marketing dollars — SEO? PPC? Social...

How to Use the News to Land Leads on Social Media

A report from Pew Research Center found that 68% of Americans get at least some of their news on social media — even though most of them believe that the news they find there is inaccurate. The report was based...

Frustrated with Facebook? Use These Strategies That Work for Law Firms

If you’ve been frustrated with Facebook because your organic posts are no longer performing like they did even a year ago, you’ve got plenty of company. Today, law firms seeking to capture leads and expand their reach on Facebook need...

3 Simple Steps to Use LinkedIn for Lead Generation

LinkedIn is all about making business connections and luckily for you, there are several great tools on the site that makes lead generation on this platform fairly simple. Once you have your profile in place and have made sure all...

The Pros and Cons of Twitter for Attorneys

It is not unusual for attorneys to want to steer clear of Twitter because many do not understand it. Even though messages can now contain up to 280 characters (increased from 140), many still find this to be too restrictive....

Should You Try Facebook Advertising for Your Law Firm?

Just like any marketing program, your target market will dictate where you should advertise. Facebook advertising typically works better for consumer law practices because of the advantages it provides in terms of: Controlled targeting based on demographics, interests, behavior, location,...

Moving Your Law Firm Data to the Cloud? Here’s What You Need to Know

Many law firms are moving their data and software to the cloud because of the cost effectiveness, mobility and security the cloud offers. And many others have not yet made the shift because they really don’t understand what the cloud...