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7 Tips to Pump Up the Performance of Your Social Media Ads

When Facebook changed the platform’s algorithm to prioritize feeds from family and friends over business posts, many companies panicked. It soon became clear that the remedy was to supplement organic posts with paid ads to increase social media exposure. Now...

The Beauty of Facebook Lead Ads for Consumer Law Firms

I love Facebook lead ads for consumer law firms. Why? First, over 95% of users access their Facebook pages on mobile. Let’s just say that’s everyone. Second, they’re cheap. Third, you can get really granular with your target audience. And...

Email Marketing: 10 Tips to Ensure You Connect with Clients

Email marketing provides law firms with the most expedient and cost effective way to interact directly with prospects and clients. But only if you do it right. Here are 10 tips that will ensure you connect with current and prospective...

Facebook Removing Verified Badges from Business Pages

In a move that it says was driven by consumer confusion, Facebook has announced that it will remove the gray verified badges from business pages at the end of October. What are verified badges? It’s the gray checkmark next to...

7 Social Media Marketing Essentials for Attorneys

Social media has proven its worth time and again for consumer brands when it comes to making meaningful connections online. And if you marketing your legal services to consumers, your law firm is a consumer brand! If you are still...

Learn to Land Large Personal Injury Cases While Laying Out Less

Personal injury attorneys are in the most competitive legal marketplace in the U.S. If you are a personal injury lawyer, you are probably laying out a lot of money to get qualified leads and working very hard to convert those...

How to Create a CTA That Lands More Leads

A good CTA (call-to-action) should work like a siren call to prospects, enticing them to take a desired action that will transform them from a prospect to a lead. Many marketers don’t give much thought to what that all-important CTA...

10 Tips to Maximize Your Law Firm Email Marketing Results

Is your law firm’s email marketing delivering the results you expect? Do you even know what to expect? As of May 2019, the benchmarks for the Legal Services industry category according to Constant Contact are as follows: Open rate: 19.52%...

B2B Law Firm Marketing: Use This LinkedIn Tool to Target Prospects

What happens to your leads that become prospects but haven’t become clients yet? Are they left languishing in a database somewhere, never to be contacted again? Do you have a strategy to reach out to website visitors on other platforms?...

7 Ways to Optimize Your Law Firm’s Digital Marketing Strategy

Marketing is about connecting with your target market in the right place at the right time. Today, those connections are made online; hence the term, “digital marketing.” The modern law firm deploys a number of online strategies to meet their...