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5 Steps to Up Your Social Media Game in 2019

Happy New Year! I’m hoping that 2019 is the year more law firms master social media marketing to connect with prospects and clients. A new study out from Pew Research shows that, for the first time, social sites have surpassed...

6 Tips for Law Firms Navigating the New Normal on Facebook

Are the changes Facebook made in its news feed making it harder for you to reach potential clients? The answer is undoubtedly yes. If you are trying to do business on Facebook, then you have to rethink your strategy since...

Law Firm Marketing Success Depends on Digital Marketing

Are you on top of the latest digital marketing trends for law firms today? If not, you are missing critical opportunities to capture leads and build your online reputation so that prospects searching for the kind of law you practice...

14 Email Optimization Hacks to Make Your Open Rates Soar

The average email open rate for the legal industry is just over 21%. If your email campaigns are performing below this benchmark, you have some work to do to boost those open rates. The infographic below from 99firms.com — supported...

5 Tips to Recover Your Organic Post Reach on Facebook

Organic reach for businesses on Facebook is on life support since the company changed its platform’s algorithm to prioritize feeds from family and friends over posts from businesses, brands and media. You only have to look at your Reach and...

Google Update: New Responsive Display Ads, Adding Local Reviews to Your Website

A few days ago, Google rolled out what it is calling “responsive display ads” that will become the default ad choice for the Google Display Network. While the new ad format is attention-getting, what’s really exciting about it is that...

4 Tips for Attorneys Navigating the Social Media Ethics Minefield

Despite all lawyer jokes to the contrary, attorneys are bound by a set of ethics rules set forth by state bar associations. In general, concern about ethics and social media focus on advertising, confidentiality, discovery, and solicitation. While every state’s...

The 10 Essential Legal Directories Where You Need to Be Found

A proven yet sometimes overlooked tool that can help attorneys market their practices while improving their SEO has been around for years: the legal directory. Legal directories provide some key benefits like giving attorneys an online platform to build their...

How to Avoid Becoming a Ghost on LinkedIn

If you are active on LinkedIn, there’s a hidden danger that no one is talking about much. If you are too active, you might have your account restricted! Which means you basically become a ghost on LinkedIn. I know this...

4 steps to make bad a online review work

People who post a review on Google are now being notified after a business owner responds to the review, which should motivate business owners to respond to every review as a way to help build relationships with clients. In fact,...