The Rainmaker Institute

Click here to claim your first month of Turbine for free!

  • Call Us
  • 844-RAINMAKER

Category: Content Marketing for Attorneys

Stay connected with us by subscribing to our blog updates. By doing so,
you’ll receive notifications whenever we publish new articles.

Understanding Largest Contentful Paint

If you are working to improve your website ranking on Google, then it is vital that you understand Largest Contentful Paint (LCP). In 2021, it became a user experience metric that plays a significant role in rankings. What is LCP...

,

6 Steps to Update Your Law Firm Website for Voice Search

According to eMarketer, 40% of all Internet users in the U.S. use voice search at least once per day. FindLaw’s U.S. Consumer Legal Needs Survey — an annual survey that delves into the biggest influencers on a consumer’s decision to...

5 Clever Content Distribution Ideas That Really Work

Finding new ways to distribute your online content so it reaches the broadest possible target audience will help you achieve your marketing goals much more quickly. You spend a lot of time (and/or money) developing content for your website, blog,...

,

New Law Firm Marketing Opportunities on Facebook and LinkedIn

Facebook and LinkedIn recently announced new tools that can help your law firm marketing stand out on these busy social media platforms. Let’s take a look: Facebook Five years ago, Facebook gave search advertising a try on its platform but...

Google Search Gets Makeover on Mobile

Last week, Google announced that it is rolling out a new visual makeover for its search results on mobile: New labeling for text ads Gone is the green box alerting you to the ads on search engine results pages, replaced...

Fishing for New Clients? Here’s the Bait You Need to Land Them.

One of my get-away-from-it-all passions is fishing. To me, there’s nothing like being on the water matching wits with a creature whose brain is infinitesimally smaller than mine, but can still confound all my attempts to catch it. Fishing is...

5 Places to Find Content Ideas for Your Law Firm Blog

Even if you haven’t been blogging as long as I have — my first post was on 10/3/07 about the 4 biggest problems marketing your law firm using the Yellow Pages (!) — there will come a time when you...