The Rainmaker Institute
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Are you at a point where your law firm’s revenue seems stagnant despite pouring resources into marketing strategies? Are the returns from your marketing efforts disappointing, leaving you frustrated and drained? If this resonates, there might be a hidden culprit...
As a marketer who works with law firms, one of the most common problems I see is the frustration that law firms face when they have to take every case that walks through the door. Despite having no time, they...
Improving your local marketing techniques will grow your business. As a law firm, you know that marketing is crucial for growth and attracting new clients. However, did you know that 70% of your marketing needs to be fixed even on...
No matter how big or small your firm is, there is a law firm growth trajectory that every business goes through. These four distinct phases are prevalent in every practice area and location, no matter how many years the firm...
Running a law firm is a difficult task because you must practice law while being a business owner, both of which are full-time jobs! No matter how well you do in the courtroom or in the contract you wrote, your...
A recent Martindale-Avvo report called Hiring an Attorney 2019 examines the criteria that consumers use when choosing an attorney by surveying 6,300 consumers of legal services in the U.S. and Canada. Survey respondents had either experienced or were currently experiencing...
Life is about priorities. And when you own or run a law firm, you have to let go of the things that either don’t matter or that someone else could be doing as well or better than you. Unfortunately, many...
Whether you are a solo practitioner or run a multi-million dollar law firm, practicing law is a business. You are not only responsible for providing legal representation to your clients (your product), you are also responsible for the financial and...
Note: This post first ran in August 2017. While I am away for the holidays, I am re-running some of my posts that are timeless in hopes that those of you who may have missed one of them will benefit....
According to the 2018 Latest Trends in Legal Marketing and Business Development research study from the Legal Marketing Association and Bloomberg Law, a majority of the attorneys and legal marketers surveyed (62%) said their firms will be increasing their investment...