Newsletters are dead … right?
Not even close.
Newsletters work.
Here’s how we know (just one example): A Georgia family law firm we work with signs 11 new clients each month directly from past clients and referrals, all driven by their consistent monthly newsletter efforts.
🔴Side Note: With an average case value of $7,500, that’s $82,500 in additional monthly revenue.🔴
Why Your Law Firm Should Send Newsletters
Here why sending a consistent newsletter is so important for your firm’s growth:
☑️Referrals – Regular newsletters ensure your firm stays top of mind, driving referrals from past clients and professional connections
☑️Showcase Expertise – Demonstrate your authority by sharing helpful content like FAQs, legal updates, and case studies.
☑️Build Trust – Delivering valuable insights – such as practical tips and relevant updates – helps establish and maintain trust long before a prospect reaches out.
☑️Generates and Nurtures Leads – Newsletters aren’t just for former clients. With clear calls to action, they convert prospects into paying clients and drive new business.
Not convinced You Need Newsletters?
Consider this – 69% of consumers globally prefer email communication over other channels when interacting with businesses, compared to 53% for text messaging (Source eMarketer)
No time? Here’s how to make it simple:
⏩Re-purpose content you already have – blog posts, articles, reports, videos
⏩Answer common client questions (your team can help with this!)
⏩Share legal updates relevant to your practice area
⏩Provide practical tips for navigating legal challenges
Another option? Outsource it. Delegate your newsletter to someone who will handle everything – from creation to tracking – so you don’t have to << we can help! Let’s connect and confirm how to get your newsletter out consistently!
The firms that thrive in today’s legal market are ones that prioritize consistent engagement. Newsletters are your chance to stay connected, showcase your expertise, drive meaningful growth for your firm.