The days of attorneys viewing marketing and advertising as only useful for “ambulance chasers” are outdated. The internet, social media, and mobile access have changed everything. As a result, digital marketing is no longer optional, regardless of how big or small your law firm is and regardless of your areas of practice.
The good news is digital marketing can fit any budget. Your law firm can start small and build its marketing as it starts seeing results. Before we discuss different types of online marketing, below are a few thoughts on why using this space to promote your law is so exciting:
- Budget-Friendly. Digital marketing provides cost-efficient avenues for building your brand and connecting with potential clients. Most types of paid digital marketing are surprisingly affordable.
- Targeted Marketing. The more traditional and old-school forms of marketing involved hoping your target audience would see your message. Digital marketing allows you to target your audience and specify your messaging.
- Geographic Targeting. The internet allows you to reach users located all over the world, but your marketing efforts can be focused on specific geographic locations.
These are just a few of the benefits of digital marketing, and we could list many more, but this blog discusses the types of online marketing.
Search Engine Optimization (SEO)
SEO is a vital tool in your digital marketing strategy. SEO is the process of making your online content rank as high as possible in search engine result pages (SERP). One of the best ways to improve your SEO is to create quality content that provides the user with a quality experience. As you build your authority on certain subjects, you will start driving traffic to your website.
Content
Content marketing includes any form of online content. For example, blogs, videos, social media, and emails are all types of content marketing. Your law firm can use content to provide information and answer questions by providing useful content. Quality content is the core of your digital marketing.
Social Media
We all know that platforms such as FaceBook, Instagram, and LinkedIn have been around for a while and are very popular. However, new platforms are emerging into the market, choosing the right social media platforms for your marketing strategy is essential. Your law firm must figure out what platforms your target audience is using and focus your efforts there.
Pay-Per-Click (PPC)
If you want quicker results, you should consider PPC as part of your marketing strategy. PPC only charges you when a user clicks on your search listing. Of course, there can be significant competition for the top spot, so you must be wise in the landing pages you direct the traffic to when a user clicks on your listing.
Emails
Creating an effective email list for your law firm is a valuable resource. Email is free and simple to use, so the only difficult task is how to make the most of your email list. Whether you are announcing events, providing useful content, or sharing other information about your law firm, avoid emails that are spam.
Videos
Studies show that online users enjoy watching videos. Just look at how popular YouTube and TikTok have gotten! Whether your attorneys provide legal information, a tour of your office, or share antics of their puppy, videos are an excellent way to connect with your audience.
How The Rainmaker Institute Can Help With Your Digital Marketing
We have covered just a few examples of tools to use in your digital marketing strategy, but the experts at The Rainmaker Institute can create a strategy tailored specifically to your firm.
Your digital presence is crucial in generating and converting leads. You have worked hard to get where you are, so learn to use technology to your advantage so you can enjoy the fruits of your labor more often while also generating new clients!
The Rainmaker Institute manages your legal marketing so you can focus on lawyering. We can set-up live chat services and improve your website. We will provide content that contains top legal focus keywords, proper page titles, appropriate meta descriptions, target length of content, and images that will boost your attractiveness to Google.
If you are ready to take your law firm to the next level, we can help. Whether you choose to attend one of our live events or you want a free, confidential consultation, we are here to help!
