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CTA Best Practices (One of These Will Turbocharge Your Conversion Rate)

Law Firm Marketing: Do These Things Now for Success in 2020 & Beyond

A good CTA (call-to-action) should work like a siren call to prospects, enticing them to take the desired action that will transform them from a prospect to a lead. Many marketers don’t give much thought to what that all-important CTA button says, but you need to be savvy about what will motivate people to redeem […]