If your law firm is ready to establish (or boost) its online presence, using social media marketing is crucial. In fact, leveraging social media platforms creates a significant opportunity for driving traffic to your website, informing potential clients of the services you offer, and educating browsers on what sets your attorneys apart from others.
Below are 10 social media marketing tips to consider:
1. Establish Your Goals
Before you jump into creating posts, it is important to identify your goals and your target audience. Your online message will not be as effective if it isn’t designed to reach your ideal potential clients. You want to clearly establish your brand and create content that will intrigue your target audience.
2. Take Advantage of Automation
If the idea of managing several different platforms and posting on each of them regularly feels overwhelming, it is time to take advantage of automation tools. There are various tools that auto-post updates to each of your social media platforms. Using automation tools allows you to create content when you have time and schedule them to post according to a schedule you set.
3. Post Authentic Content
Online browsers are no longer impressed with generic or “salesy” posts. They are seeking answers to questions, and you want your website to provide them with the answers. If your content educates and provides valuable information, it shows the online user that you are knowledgeable and you care enough to help. Being authentic will allow your law firm’s brand to stand out.
4. Consider Social Advertising
Many law firms are not open to the idea of advertising but paying for social media marketing can be a promising investment. You can start with a small amount and see what results you obtain. As your social media results gain momentum, you can consider a larger budget.
5. Post Images
Images, videos, and other visual content attracts online browsers because they are engaging and entertaining. Posting quality images and other visual content generates more leads, improves your Google ranking, and makes your brand more visible.
6. Build Relationships
Social media is a way to connect with potential clients. People who need your legal services are likely to use social media as the primary way to find your firm, or at least to learn more about your services. Therefore, the content you post should focus on providing the answers your target audience needs. Social media is a way to engage and make connections, so use it to your advantage.
7. Focus on Engagement
Social media is used by most people for entertainment. Keep this in mind when creating your posts. Your social media accounts should be used as tools to direct people to your website where you can post more detailed and informative content. Social media can build your brand and law firm name recognition. When people feel like they “know” you, they are more likely to contact you when they need help. Therefore, it is important to post comments, “like” other posts, repost, and do whatever else you can to be social!
8. Be Unique with Each Platform
Many businesses make the mistake of posting the same content across every social media platform. However, each platform caters to a different audience, and you should tailor your content accordingly.
9. Acknowledge Your Mistakes
We all make mistakes, so when one occurs, acknowledge the mistake and use it as a way to bond with your audience. Even if you use it to get a laugh out of your readers, it is another way for them to connect with you. Sharing mistakes can not only show your authenticity, but it can also earn the respect of your audience because you are brave enough to share and improve.
10.Study Social Media Analytics
The numbers don’t lie, so use them to improve. Studying your analytics allows you to understand your audience and better understand what content they do and do not like. If you pay attention to the analytics, you can evaluate your strategy and continually improve on it.
Your social media marketing is an integral piece of your law firm’s overall marketing campaign. Don’t fall behind your competitors by ignoring social media. Build your brand and make lasting impressions on potential clients. If you need help, contact the experts at The Rainmaker Institute today.
Let The Rainmaker Institute Help with Your Social Media Marketing
People hire attorneys they feel a connection with, and social media is a highly effective way to build relationships with potential clients. We focus on boosting your visibility online and converting browsers into believers. The Rainmaker Institute’s experienced team of Social Media Managers work directly with your other services to craft a comprehensive and effective digital marketing strategy. This well-rounded approach ensures you have the brand recognition you need to stay competitive online, as well as keep you top of mind to existing and potential clients.
Our passion is to help you achieve a Lifestyle Law Firm® – one that is financially successful, personally satisfying, and gives you the freedom to enjoy your life and the time do what is important to you.
To learn more about how we can take your legal marketing to the next level, contact us using our convenient online form or call us at 480.347.9800.