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Category: Law Firm Marketing

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7 Tips for Marketing Your Law Firm on a Shoestring Budget

Most law firms we work with do not have an unlimited budget — or a dedicated marketing team — to market their firms. But they still realize the necessity to do something to get their name out there, since the...

Generating Leads with Video Marketing

One of the most effective ways to capture leads with video is to take a subject you know will be of great interest to your prospects (tip: answer a common question/concern you’ve heard from most of your clients) and create...

The Rewards of Building a Niche Law Practice

There are some great examples out there of attorneys who have built a successful niche law practice for themselves. Some came through serendipity and some were planned for and pursued. One lawyer took a side job at a bar specializing...

Use Remarketing to Entice Prospects While You Do Other Things

Wouldn’t it be nice to be able to follow visitors to your website around with enticements to get them to book an appointment? We know that a vast majority of consumers looking for an attorney start their search online. We...

10 Law Firm Marketing To-Dos You Need to Get Done

When it comes to legal marketing, the to-do list is really never done because marketing is a process, not an end-goal. As a busy attorney, your available time to market the firm is finite, but there are some things you...

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How to Control Your Law Firm Instead of Your Law Firm Controlling You

Life is about priorities. And when you own or run a law firm, you have to let go of the things that either don’t matter or that someone else could be doing as well or better than you. Unfortunately, many...

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CTA Best Practices (One of These Will Turbocharge Your Conversion Rate)

A good CTA (call-to-action) should work like a siren call to prospects, enticing them to take the desired action that will transform them from a prospect to a lead. Many marketers don’t give much thought to what that all-important CTA...

5 Ways to Consistently Attract Your Ideal Client

In the beginning, you probably weren’t too picky about who hired you. You were starting your own law practice and you had law school loans to pay off and living expenses to meet. Your #1 qualifying factor for clients was...

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5 Non-SEO Ways to Drive Traffic to Your Law Firm Website

If you are already investing in SEO to drive traffic to your law firm website, you know that it’s highly competitive in the legal category. Lots of attorneys spending thousands of dollars every month to compete for the same keywords...

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8 Tips for Improving the Financial Future of Your Law Firm

Whether you are a solo practitioner or run a multi-million dollar law firm, practicing law is a business. You are not only responsible for providing legal representation to your clients (your product), you are also responsible for the financial and...