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Category: Law Firm Marketing

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5 Ways to Consistently Attract Your Ideal Client

In the beginning, you probably weren’t too picky about who hired you. You were starting your own law practice and you had law school loans to pay off and living expenses to meet. Your #1 qualifying factor for clients was...

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5 Non-SEO Ways to Drive Traffic to Your Law Firm Website

If you are already investing in SEO to drive traffic to your law firm website, you know that it’s highly competitive in the legal category. Lots of attorneys spending thousands of dollars every month to compete for the same keywords...

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8 Tips for Improving the Financial Future of Your Law Firm

Whether you are a solo practitioner or run a multi-million dollar law firm, practicing law is a business. You are not only responsible for providing legal representation to your clients (your product), you are also responsible for the financial and...

6 Law Firm Marketing Essentials for Boosting Your Online Visibility

Maintaining a high profile online is the primary goal for many law firm marketing programs since a majority of consumers looking for legal services turn to the Internet first. When someone types in the area of law you practice into...

The Savvy Attorney’s Law Firm Marketing Guide

You didn’t go to law school to become an expert at law firm marketing. Yet the legal skills you poured blood, sweat, tears (and money) into acquiring will never be fully utilized without knowing how to properly market your law...

7 Law Firm Marketing Tactics to Expand Your Online Presence

You don’t need me to tell you that law firm marketing has changed. Radically. The old tried-and-true tactics — networking in person, TV ads and billboards, or just relying on word of mouth — will not bring the number of...

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New Law Firm Marketing Opportunities on Facebook and LinkedIn

Facebook and LinkedIn recently announced new tools that can help your law firm marketing stand out on these busy social media platforms. Let’s take a look: Facebook Five years ago, Facebook gave search advertising a try on its platform but...

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Google Ads Benchmarks for Legal Industry [Infographic]

Do you know how your Google Ads campaigns stack up against your competitors? Since Google does not typically release industry benchmarks, it can be difficult to determine if your PPC ads are performing above or below industry averages. Now you...

Digital Marketing Best Practices for Law Firms

Nothing stays static in the world of digital marketing, so you need to be continually reviewing your website, SEO and PPC practices to ensure you’re getting the most bang for your marketing buck online. Here’s a checklist of what’s working...

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8 Steps to Build a Referral Marketing Program for Your Law Firm

Referrals are highly prized because they come with the implied approval of the person giving the referral — a friend, a family member, a co-worker — and prospects will be more likely to hire you because you have been referred...