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Category: Law Firm Marketing

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10 Law Firm Marketing To-Dos You Need to Get Done

When it comes to legal marketing, the to-do list is really never done because marketing is a process, not an end-goal. As a busy attorney, your available time to market the firm is finite, but there are some things you...

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How to Control Your Law Firm Instead of Your Law Firm Controlling You

Life is about priorities. And when you own or run a law firm, you have to let go of the things that either don’t matter or that someone else could be doing as well or better than you. Unfortunately, many...

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CTA Best Practices (One of These Will Turbocharge Your Conversion Rate)

A good CTA (call-to-action) should work like a siren call to prospects, enticing them to take the desired action that will transform them from a prospect to a lead. Many marketers don’t give much thought to what that all-important CTA...

5 Ways to Consistently Attract Your Ideal Client

In the beginning, you probably weren’t too picky about who hired you. You were starting your own law practice and you had law school loans to pay off and living expenses to meet. Your #1 qualifying factor for clients was...

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5 Non-SEO Ways to Drive Traffic to Your Law Firm Website

If you are already investing in SEO to drive traffic to your law firm website, you know that it’s highly competitive in the legal category. Lots of attorneys spending thousands of dollars every month to compete for the same keywords...

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8 Tips for Improving the Financial Future of Your Law Firm

Whether you are a solo practitioner or run a multi-million dollar law firm, practicing law is a business. You are not only responsible for providing legal representation to your clients (your product), you are also responsible for the financial and...

6 Law Firm Marketing Essentials for Boosting Your Online Visibility

Maintaining a high profile online is the primary goal for many law firm marketing programs since a majority of consumers looking for legal services turn to the Internet first. When someone types in the area of law you practice into...

The Savvy Attorney’s Law Firm Marketing Guide

You didn’t go to law school to become an expert at law firm marketing. Yet the legal skills you poured blood, sweat, tears (and money) into acquiring will never be fully utilized without knowing how to properly market your law...

7 Law Firm Marketing Tactics to Expand Your Online Presence

You don’t need me to tell you that law firm marketing has changed. Radically. The old tried-and-true tactics — networking in person, TV ads and billboards, or just relying on word of mouth — will not bring the number of...

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New Law Firm Marketing Opportunities on Facebook and LinkedIn

Facebook and LinkedIn recently announced new tools that can help your law firm marketing stand out on these busy social media platforms. Let’s take a look: Facebook Five years ago, Facebook gave search advertising a try on its platform but...