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Category: Law Firm Marketing

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Interactive Marketing & What Lawyers Need to Know

Interactive marketing is becoming increasingly popular. If you are wondering what we mean by “interactive,” the most common example is online quizzes. Any online tool that allows the user to choose their path for receiving information is considered to be...

5 Effective Marketing Strategies

We are all relieved to see that 2022 is starting off better than the past couple of years. This fresh start is a great time for your law firm to focus on its marketing strategies. After being quarantined and spending...

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8 Obstacles to Your Law Firm’s Social Media Marketing

The use of social media in your legal marketing efforts is essential. The good news is that it provides your clients with a quick and straightforward way to connect with your law firm. Social media can even provide an outlet...

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10 Reasons Why Law Firms Should Consider Using WordPress

WordPress is a Content Management System that offers many advantages to its users. WordPress is an excellent option if your law firm is interested in improving its website pages by posting content, images and media, blogs, and other similar items....

NEW WEBINAR SERIES: How Attorneys Can Add 2-4 Clients Weekly Without Spending More on Marketing or Google

We hate boring webinars that are just a mask for selling. That’s why we want to give it to you straight. The Rainmaker Institute’s newest 4-part webinar series will teach you how to add 2-4 more clients per week without...

Tips for Attorneys on Marketing to Millennials

Those of us in the Baby Boomer or Gen X demographic sometimes enjoy poking fun at Millennials as entitled little snowflakes who grew up receiving participation trophies, have no idea how people got coffee before Starbucks and popularized the man-bun....

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Learn the Difference Between Sales and Marketing in a Law Firm

Learning the difference between sales and marketing functions in a law firm is easy and turns on two very important words: The function of marketing in a law firm is lead generation. The function of sales in a law firm...

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How Online Legal Reviews are Used & a Painless Method for Obtaining Them

Legal management software firm Software Advice conducted a survey a couple of years ago among random U.S. adults to find out how they use online legal reviews. The results from 3,465 respondents were as follows: Top reasons consumers use online...

Legal Marketing Today: The 5 Essentials Attorneys Need to Succeed Online

When was the last time you used a phone book? Like most of us, the answer is probably “years” or “I can’t even remember.” The Internet has made the phone book obsolete. Today, people looking for information go online and...

How to Drive Business to Your Law Firm During a Pandemic

So this is something you didn’t learn in law school (or probably anywhere else for that matter): how to drive business to your law firm during a pandemic! 2020 has been a crazy ride and it is not showing any...