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Category: Law Firm Marketing

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How Do I Manage My Google Business (GBP) Dashboard?

All attorneys are aware that their online presence is important, but are you managing your Google Business Profile (GBP)? Below are a few tips on how to manage your law firm’s GBP dashboard: GBP Information Section You may not realize...

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Mobile-Friendly Websites: 6 Design Tips You Need

Your law firm’s website is critical to your marketing efforts. However, if your website is not mobile-friendly, you lose numerous potential clients. In fact, if your website takes too long to download or is not simple to use, your visitors...

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4 Things to Monitor on Google Business Profile

We have previously discussed the importance of setting up your Google Business Profile (GBP). However, GBP is not something you can set up and then ignore. It is common for people searching for legal services to engage with your GBP...

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SEO Mistakes That Legal Websites Should Avoid

If your law firm is focused on improving its website, you should put search engine optimization (SEO) on the checklist. SEO is how Google and other search engines locate your website. However, law firms make several common SEO mistakes, so...

Social Media: Why You Need It & What to Avoid

If your law firm is not actively marketing itself on social media, you are missing out on a huge opportunity! An online presence is critical to build your business and ensure your firm’s survival in such a competitive market. Not...

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Steps to Optimize Your Legal Marketing Videos

Today’s online audience prefers watching marketing videos, viewing images, or engaging with infographics over reading through paragraphs of text. If you want your law firm’s website to be successful, it is critical to provide these various types of content. To...

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5 TIPS TO BOOST LAW FIRM PROFITABILITY

Running a law firm is a difficult task because you must practice law while being a business owner, both of which are full-time jobs! No matter how well you do in the courtroom or in the contract you wrote, your...

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FAQ’s Answered About Local Services Ads

Local Services Ads (LSAs) are a marketing tool that can be significantly effective without breaking the bank. LSAs allow your law firm to place an ad at the top of Google search results pages. We all know that if you...

Is Your Law Firm Making These 8 Common Legal Marketing Mistakes?

Most law schools teach you Civil Procedure, Tort Law, and Criminal Law, but very few (if any!) cover how to market and grow your law firm. Like any other business, however, a law firm must actively market itself and build...

Social Media Marketing & Branding for Law Firms

Social media platforms are always changing, which can cause attorneys to be reluctant to use them for their legal marketing. However, social media is a highly effective marketing tool because it provides a way for you to speak directly to...