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Category: Law Firm Marketing

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SEO Mistakes That Legal Websites Should Avoid

If your law firm is focused on improving its website, you should put search engine optimization (SEO) on the checklist. SEO is how Google and other search engines locate your website. However, law firms make several common SEO mistakes, so...

Social Media: Why You Need It & What to Avoid

If your law firm is not actively marketing itself on social media, you are missing out on a huge opportunity! An online presence is critical to build your business and ensure your firm’s survival in such a competitive market. Not...

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Steps to Optimize Your Legal Marketing Videos

Today’s online audience prefers watching marketing videos, viewing images, or engaging with infographics over reading through paragraphs of text. If you want your law firm’s website to be successful, it is critical to provide these various types of content. To...

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5 TIPS TO BOOST LAW FIRM PROFITABILITY

Running a law firm is a difficult task because you must practice law while being a business owner, both of which are full-time jobs! No matter how well you do in the courtroom or in the contract you wrote, your...

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FAQ’s Answered About Local Services Ads

Local Services Ads (LSAs) are a marketing tool that can be significantly effective without breaking the bank. LSAs allow your law firm to place an ad at the top of Google search results pages. We all know that if you...

Is Your Law Firm Making These 8 Common Legal Marketing Mistakes?

Most law schools teach you Civil Procedure, Tort Law, and Criminal Law, but very few (if any!) cover how to market and grow your law firm. Like any other business, however, a law firm must actively market itself and build...

Social Media Marketing & Branding for Law Firms

Social media platforms are always changing, which can cause attorneys to be reluctant to use them for their legal marketing. However, social media is a highly effective marketing tool because it provides a way for you to speak directly to...

5 Myths Busted about Law Firm Marketing

You have been repeatedly told that law firm marketing is essential, but where should you start? How much should you spend? There are many myths surrounding marketing, but we will debunk 5 of them. Myth #1 – Law Firm Marketing...

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3 Things to Know About Google Ads

If your law firm is not using Google Ads as part of its legal marketing strategy, you are missing out. Below are a few things to know about Google Ads: 1. Understanding Google Ads The first step is understanding Google’s...

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Keywords & PPC Marketing

Pay-per-click (PPC) marketing may be a new concept to you, but most likely, you have encountered it while searching online. Have you considered using PPC to market your law firm? Below are a few things to understand about PPC marketing...