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Category: Law Firm Marketing

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Google’s Ranking Algorithm Changes….Again!

Although your website’s page experience has always been important for user convenience, it has never played a large part in rankings. Recently, Google again updated its ranking systems page by completely removing several of the page experience-related ranking signals. The...

Is Harvey AI – the New Legal AI – Going to Change the Legal Profession?

Each week a new artificial intelligence (AI) tool is being created. Recently, the Harvey AI was introduced as an “unprecedented legal AI.” Could Harvey change the way your law firm operates? You will need to be patient to answer this...

Beware!! Could ChatGPT Cost You?

ChatGPT is one of the most exciting things to happen in recent technology. Everyone is excited about the various things it can output. But as TheStreet article recently explored, we should be paying attention to the input. ChatGPT is an...

5 Ways Technology is Impacting Digital Marketing

A recent Forbes article discussed the continual development of technology and digital marketing. Small businesses, including law firms, must strive to keep up with the trends. Ideas and ways to reach your target audience are continually emerging, so you must...

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How Do I Manage My Google Business (GBP) Dashboard?

All attorneys are aware that their online presence is important, but are you managing your Google Business Profile (GBP)? Below are a few tips on how to manage your law firm’s GBP dashboard: GBP Information Section You may not realize...

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Mobile-Friendly Websites: 6 Design Tips You Need

Your law firm’s website is critical to your marketing efforts. However, if your website is not mobile-friendly, you lose numerous potential clients. In fact, if your website takes too long to download or is not simple to use, your visitors...

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4 Things to Monitor on Google Business Profile

We have previously discussed the importance of setting up your Google Business Profile (GBP). However, GBP is not something you can set up and then ignore. It is common for people searching for legal services to engage with your GBP...

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SEO Mistakes That Legal Websites Should Avoid

If your law firm is focused on improving its website, you should put search engine optimization (SEO) on the checklist. SEO is how Google and other search engines locate your website. However, law firms make several common SEO mistakes, so...

Social Media: Why You Need It & What to Avoid

If your law firm is not actively marketing itself on social media, you are missing out on a huge opportunity! An online presence is critical to build your business and ensure your firm’s survival in such a competitive market. Not...

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Steps to Optimize Your Legal Marketing Videos

Today’s online audience prefers watching marketing videos, viewing images, or engaging with infographics over reading through paragraphs of text. If you want your law firm’s website to be successful, it is critical to provide these various types of content. To...