The Rainmaker Institute
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You have been repeatedly told that law firm marketing is essential, but where should you start? How much should you spend? There are many myths surrounding marketing, but we will debunk 5 of them. Myth #1 – Law Firm Marketing...
If your law firm is not using Google Ads as part of its legal marketing strategy, you are missing out. Below are a few things to know about Google Ads: 1. Understanding Google Ads The first step is understanding Google’s...
Pay-per-click (PPC) marketing may be a new concept to you, but most likely, you have encountered it while searching online. Have you considered using PPC to market your law firm? Below are a few things to understand about PPC marketing...
To be successful at social media marketing, you must have a strategy. Unfortunately, many law firms approach it on an ad hoc basis. Most attorneys are aware that social media plays an important role in their firm’s marketing plan, but...
You have likely encountered live chat on websites you have visited when trying to purchase a product or researching services. However, many law firms have not implemented chat on their website. Below are five reasons why your law firm should...
Advertising has been around for a long time. In fact, for as long as businesses have existed, there has been a need to let the world know what they offer. In Medieval Europe, signs were placed outside shops advertising the...
You have heard that SEO is the most effective way to build your law firm’s online presence for the long term, but it takes time before you begin seeing results. If you are looking for quicker results while you are...
If your law firm is not using legal social media marketing to connect with potential clients, you are missing a significant opportunity! Online social platforms are a simple and effective way for attorneys to make themselves more relatable and approachable...
Does your law firm have a video presence online? If a potential client Google’s your law firm, what do they see? Would they know right away who they would be working with if they called you? Would they know what...
Does your law firm’s landing pages have what it takes to keep its visitors? Below are 10 best practices for your landing pages that will not only improve your website, but increase conversions: Landing Pages Should Focus on Your Goals...