Category: Law Firm Marketing

We recognize many businesses across the nation are struggling right now and some of those businesses are clients of ours. Business owners are scared about the future. I’ve personally received more calls, texts, and emails from CEOs this past week...

Every business struggles with unpaid invoices, but attorneys seem to struggle more than most and are typically hesitant to pursue clients for unpaid bills. However, if you remember these 10 rules for getting paid, you’ll be sleeping a lot better...

It’s hard to believe that we are now 20 years into the 21st century. So much change has occurred in law firm marketing and it seemingly never stops. The “next big thing” in digital marketing seems to happen every five...

You went to law school to learn to practice law, but are you flying by the seat of your pants when it comes to building a successful business? Most (if any) law schools don’t teach their students the business fundamentals...

Social media has not only changed the advertising and marketing landscape, it has also changed the way the media does its job. The news cycle is now 24/7 and journalists must feed the beast constantly, which means they are always...

Most law firms we work with do not have an unlimited budget — or a dedicated marketing team — to market their firms. But they still realize the necessity to do something to get their name out there, since the...

One of the most effective ways to capture leads with video is to take a subject you know will be of great interest to your prospects (tip: answer a common question/concern you’ve heard from most of your clients) and create...

There are some great examples out there of attorneys who have built a successful niche law practice for themselves. Some came through serendipity and some were planned for and pursued. One lawyer took a side job at a bar specializing...

Wouldn’t it be nice to be able to follow visitors to your website around with enticements to get them to book an appointment? We know that a vast majority of consumers looking for an attorney start their search online. We...