The Rainmaker Institute
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Learning the difference between sales and marketing functions in a law firm is easy and turns on two very important words: The function of marketing in a law firm is lead generation. The function of sales in a law firm...
Legal management software firm Software Advice conducted a survey a couple of years ago among random U.S. adults to find out how they use online legal reviews. The results from 3,465 respondents were as follows: Top reasons consumers use online...
When was the last time you used a phone book? Like most of us, the answer is probably “years” or “I can’t even remember.” The Internet has made the phone book obsolete. Today, people looking for information go online and...
So this is something you didn’t learn in law school (or probably anywhere else for that matter): how to drive business to your law firm during a pandemic! 2020 has been a crazy ride and it is not showing any...
We recognize many businesses across the nation are struggling right now and some of those businesses are clients of ours. Business owners are scared about the future. I’ve personally received more calls, texts, and emails from CEOs this past week...
A recent Martindale-Avvo report called Hiring an Attorney 2019 examines the criteria that consumers use when choosing an attorney by surveying 6,300 consumers of legal services in the U.S. and Canada. Survey respondents had either experienced or were currently experiencing...
Every business struggles with unpaid invoices, but attorneys seem to struggle more than most and are typically hesitant to pursue clients for unpaid bills. However, if you remember these 10 rules for getting paid, you’ll be sleeping a lot better...
It’s hard to believe that we are now 20 years into the 21st century. So much change has occurred in law firm marketing and it seemingly never stops. The “next big thing” in digital marketing seems to happen every five...
You went to law school to learn to practice law, but are you flying by the seat of your pants when it comes to building a successful business? Most (if any) law schools don’t teach their students the business fundamentals...
Social media has not only changed the advertising and marketing landscape, it has also changed the way the media does its job. The news cycle is now 24/7 and journalists must feed the beast constantly, which means they are always...