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Category: Law Firm Marketing

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Google Ads Benchmarks for Legal Industry [Infographic]

Do you know how your Google Ads campaigns stack up against your competitors? Since Google does not typically release industry benchmarks, it can be difficult to determine if your PPC ads are performing above or below industry averages. Now you...

Digital Marketing Best Practices for Law Firms

Nothing stays static in the world of digital marketing, so you need to be continually reviewing your website, SEO and PPC practices to ensure you’re getting the most bang for your marketing buck online. Here’s a checklist of what’s working...

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8 Steps to Build a Referral Marketing Program for Your Law Firm

Referrals are highly prized because they come with the implied approval of the person giving the referral — a friend, a family member, a co-worker — and prospects will be more likely to hire you because you have been referred...

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The 10-Step Process for Designing a Great Client Intake System

The success of your law practice depends on new clients. And when it comes to acquiring them, your client intake process is everything. You can’t just hope the phone will ring. You can’t just hope the person answering the phone...

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Use These Persuasion Techniques to Get More Clients

The key to success as an attorney in any type of negotiation is to get the other party to view things as you do. If you can do this, you win. You have successfully converted those sitting in judgment into...

Stop Doing These 5 Things That Limit Your Law Firm Marketing Success

Note: This post first ran in January 2018. While I am away for the holidays, I am re-running some of my posts that are timeless in hopes that those of you who may have missed one of them will benefit....

Law Firm Growth: How to Maintain Your Focus on What Matters

The holidays are approaching, so what do you have planned? If you are like most law firm owners I know, you won’t be going anywhere without your smartphone, tablet or your laptop. That’s because you’ll undoubtedly be working. If you...

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How to Figure Out Your Law Firm Marketing Budget

According to the 2018 Latest Trends in Legal Marketing and Business Development research study from the Legal Marketing Association and Bloomberg Law, a majority of the attorneys and legal marketers surveyed (62%) said their firms will be increasing their investment...

Legal Trends Report Examines Consumer Motivation to Hire an Attorney

This is the third year for Clio, a leading cloud-based legal practice management software firm, to publish its annual Legal Trends Report; the 2018 version was recently released. The first two years of reporting focused on what goes on inside...

The Perfect Marketing Tool for Law Firms?

I won’t keep you in suspense. The perfect marketing tool for law firms is…video! Oh, I am not talking about the ubiquitous prerecorded talking head video — although that’s better than no video — but the new video experiences cropping...