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Category: Law Firm Marketing

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7 Elements of a Winning Law Firm Marketing Program

To grow your law firm, you must align your marketing with the way your prospects learn about and shop for your services. If you want to successfully market your law firm online, you need to focus on these 7 elements...

How To Create Online Content for Different Age Groups to Increase Engagement

When it comes to online content, it’s not your father’s Oldsmobile — meaning that different generations respond to different subjects and platforms. In other words, to drive maximum engagement for your online content, you should be taking your target audience’s...

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Law Firm Email Marketing: It’s Time to Own Your Communications Platform

The importance of having complete control over the platform you use to communicate with current and prospective clients has never been more apparent following the Facebook data debacle. The platform that is easiest for law firms to control is email...

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Social Media Video Marketing Guide for Law Firms [Infographic]

According to a recent research report by Aberdeen Group entitled, Understanding the Expanding Benefits of Marketing with Video, businesses that use video as a strategic marketing initiative gain on average: 66% increase in qualified leads 3x the growth in company...

2 Good Words About Facebook: Custom Audiences

Facebook is getting killed in the press and online for handing over customer data to a third party without its users knowledge. That data was then allegedly used by the Trump campaign to influence the election. Now, handing over customer...

Law Firm Business Development: The Race You Don’t Want to Win

The practice of law is a win/lose proposition. You want and need to win clients. You want and need to win cases. The race to the top is predicated on wins. But there is one race you don’t want to...

FREE WEBINAR 1/10: Ignite 2018 with These 3 Proven Growth Strategies!

To kick your 2018 law firm marketing program into high gear, The Rainmaker Institute is presenting a free webinar on Wednesday, January 10, 2018, at 11 a.m. PT/2 p.m. ET on How to Ignite 2018 with 3 Proven Growth Strategies...

This Gift from Google is No Small Thanks

Google has a gift for savvy law firm marketers looking for a way to leverage online reviews — an online tool called Small Thanks that lets you generate marketing materials using your Google reviews. And it’s all free. According to...

Digital Marketing Strategies You Can Forget About in 2018 [INFOGRAPHIC]

Just when you got comfortable with your digital marketing strategies, it turns out that some of what used to work doesn’t anymore. It’s called CHANGE and the marketing world thrives on it. What worked to get prospects’ attention even earlier...

A Digital Marketing Checklist for Law Firms

Are you employing all the latest Internet features and tools for your law firm marketing? Nothing stays static in the world of digital marketing, so you need to be continually reviewing your website, SEO and PPC practices to ensure you’re...