Category: Lead Conversion & Intake for Law Firms

No matter how much you spend on marketing your law firm, it will all be wasted if you have a bad intake process. Failing to have systems in place to deliver a consistent intake experience results in missing out on...

The secret to success in converting leads to clients for your law firm lies in your ability to gauge which stage your prospects are in according to the sales funnel, and then meeting them at each stage with targeted communications....

The success or failure of your law firm this year will not be determined by the number of leads you get. Instead, your success will be determined by your ability to convert those leads into paying or retained clients. Attorneys...

How to overcome objections to price is probably one of the most common questions I field from lawyers so I know it is something every attorney has to deal with. Therefore, it stands to reason that, through trial and error,...

Although you may get excited about all the leads coming in from your latest law firm marketing efforts, it’s not the number of leads that counts — it’s your conversion rate. After all, an unconverted lead is just money left...

People hire attorneys out of necessity. They have a legal problem they can’t fix. They feel helpless — something no one likes — and are at their most vulnerable. When you realize this, you understand how important building trust is...

With all the lead generation tools available today, law firms should not have a big problem getting leads. The problem that I’ve found is that law firms are not doing a good enough job of converting those leads into qualified...

For years, law firms have focused on generating leads from their websites and given scant thought to improving the odds of converting those leads into clients. To improve your website’s conversion rate — its ability to turn visitors into clients...

If your closing rate for signing clients at the initial consultation is 100%, then you don’t need to read any further. But if it’s not, then maybe you need to look at the way you are managing your prospective client’s...