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Category: Lead Conversion & Intake for Law Firms

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CTA Best Practices (One of These Will Turbocharge Your Conversion Rate)

A good CTA (call-to-action) should work like a siren call to prospects, enticing them to take the desired action that will transform them from a prospect to a lead. Many marketers don’t give much thought to what that all-important CTA...

4 Things Law Firms Need to Improve Their Intake Process

Many law firms I know are spending thousands of dollars every month on lead generation. Some tout their ability to generate hundreds of new leads every month for their firm, thinking that number is the benchmark for success. It’s not....

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These 5 Lead Magnets Will Improve Your Website’s Conversion Rate

Content marketing for your law firm website should serve three clear goals: Drive traffic to your site Convert traffic into leads Nurture leads into becoming clients To meet these goals, you create high-quality content that visitors looking for legal help...

Buyer’s Remorse: Why Clients Get It and How to Stop It

If we don’t know a lot about something that we need to make an important decision about, we tend to second-guess that decision at various points along the way. Put another way, we get buyer’s remorse. Especially if we just...

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8 Steps to Build a Referral Marketing Program for Your Law Firm

Referrals are highly prized because they come with the implied approval of the person giving the referral — a friend, a family member, a co-worker — and prospects will be more likely to hire you because you have been referred...

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The 10-Step Process for Designing a Great Client Intake System

The success of your law practice depends on new clients. And when it comes to acquiring them, your client intake process is everything. You can’t just hope the phone will ring. You can’t just hope the person answering the phone...

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Use These Persuasion Techniques to Get More Clients

The key to success as an attorney in any type of negotiation is to get the other party to view things as you do. If you can do this, you win. You have successfully converted those sitting in judgment into...

10 Ways Law Firms Can Create Mistrust

Once you’ve damaged trust, it is very hard to restore it. This is especially true if you’ve damaged trust before a relationship has even begun. Here are 10 ways law firms can diminish trust with potential clients: Slow response. Law...

How Will You Grow Your Law Firm in 2019? Be Nurturing!

Before you think I’ve gone all “kumbaya” on you by suggesting nurturing as a way to grow your law firm, let me clarify: what I am talking about is nurturing your leads. Law firms typically do an awful job when...

Does Your Law Firm Need More Clients? Think Small!

The longer I am in business, the more I realize that it’s the small things that can make or break you. And after working with thousands of law firms over the last 15 years, I know for sure it’s the...