The Rainmaker Institute
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When a potential client contacts your law firm – whether by phone, email or by filling out the contact form on your website – what happens next? Is there an intake specialist in your firm that answers their questions? Is...
Legal intake is the process a law firm implements for interacting and responding to potential clients’ inquiries, how the firm obtains critical information about their legal issue, and who provides answers to their questions. Simply stated, legal intake is the...
You have likely encountered live chat on websites you have visited when trying to purchase a product or researching services. However, many law firms have not implemented chat on their website. Below are five reasons why your law firm should...
When your focus is practicing law, the idea of monitoring data and analytics can feel overwhelming. However, we live in a data-driven society, and tracking metrics is the best tool for understanding how your law firm’s marketing efforts are performing....
Improving your law firm’s lead conversion rate is one of the many ways The Rainmaker Institute can help your law firm grow and prosper. And, we have great news! Our lead conversion tracking system just got better with an update...
Lead conversion is of upmost importance to every attorney. Did you know it takes seconds for a user to form an opinion about your law firm’s brand and whether they will continue to explore your website? As a result, capturing...
Your law firm’s intake process is vital to the success of your business. How you onboard new clients and collect their personal information is critical to starting their case, but it also sets the tone for your relationship with them....
Learning the difference between sales and marketing functions in a law firm is easy and turns on two very important words: The function of marketing in a law firm is lead generation. The function of sales in a law firm...
No matter how much you spend on marketing your law firm, it will all be wasted if you have a bad intake process. Failing to have systems in place to deliver a consistent intake experience results in missing out on...
The secret to success in converting leads to clients for your law firm lies in your ability to gauge which stage your prospects are in according to the sales funnel, and then meeting them at each stage with targeted communications....