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Category: Law Firm Websites

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Google is Changing Its Search Ranking Algorithm

Google is making changes again! A new search algorithm called the “helpful content update” is currently being rolled out. This update will focus on websites with a large amount of unhelpful content. The primary target will be sites written for...

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5 Reasons Your Law Firm NEEDS Live Chat on its Website

You have likely encountered live chat on websites you have visited when trying to purchase a product or researching services. However, many law firms have not implemented chat on their website. Below are five reasons why your law firm should...

8 Reasons Your Firm Needs a Professional Website

If you are a solo practitioner or a small law firm, you may believe you don’t need to have a website. While “word of mouth” is great advertising, in today’s world of technology, referrals are occurring online more than anywhere...

How Adding Chat to your Website Will increase Leads 

In a world where clients are often more technologically savvy than attorneys, it can be difficult to keep up to date with online browsers expectations. Converting a lead into a loyal client requires time and effort. Implementing live chat can...

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8 Simple Tips for Boosting Your Law Firm’s SEO

Many attorneys feel overwhelmed by the idea of learning search engine optimization (SEO) strategies for their law firm’s website. Although the importance of having a website is unquestionable, most lawyers do not understand SEO or how it improves lead generation....

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A Lawyer’s Guide to Being Found (FREE Webinar)

Studies show that most consumers use a search engine when looking for legal advice. Does your law firm appear at the top of Google rankings when you search for your practice areas in your location? Are you ready to learn...

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10 Landing Pages Best Practices

Does your law firm’s landing pages have what it takes to keep its visitors? Below are 10 best practices for your landing pages that will not only improve your website, but increase conversions: Landing Pages Should Focus on Your Goals...

Why am I Getting Strange Traffic From Ashburn, VA?

In a recent survey conducted by BL.INK, users reported a large amount of their online traffic came from Ashburn, Virginia. This may make sense for users located in Virginia, but even those located in other states with no connection to...

Google’s Vicinity Update

Did you know that Google made an update (called “Vicinity” by Sterling Sky) the last few months of 2021? As a result, many law firms have seen fluctuations in their local search rankings. Vicinity is the biggest change to the...

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Interactive Marketing & What Lawyers Need to Know

Interactive marketing is becoming increasingly popular. If you are wondering what we mean by “interactive,” the most common example is online quizzes. Any online tool that allows the user to choose their path for receiving information is considered to be...