4 Tips for Attorneys Navigating the Social Media Ethics Minefield
Despite all lawyer jokes to the contrary, attorneys are bound by a set of ethics rules set forth by state bar associations. In general, concern about ethics and social media focus on advertising, confidentiality, discovery, and solicitation. While every state’s bar rules are unique, here’s are 4 specific minefields where you need to check your […]
The 10 Essential Legal Directories Where You Need to Be Found
A proven yet sometimes overlooked tool that can help attorneys market their practices while improving their SEO has been around for years: the legal directory. Legal directories provide some key benefits like giving attorneys an online platform to build their authority in a practice area, get reviews, and earn links for their websites. Yet they […]
How to Avoid Becoming a Ghost on LinkedIn
If you are active on LinkedIn, there’s a hidden danger that no one is talking about much. If you are too active, you might have your account restricted! Which means you basically become a ghost on LinkedIn. I know this firsthand because I am currently a LinkedIn ghost. Hopefully things will get cleared up in […]
An Undiminished Devotion
4 steps to make bad a online review work
People who post a review on Google are now being notified after a business owner responds to the review, which should motivate business owners to respond to every review as a way to help build relationships with clients. In fact, one of the best ways to take the sting out of a bad online review […]
Top 8 Digital Marketing Trends in 2018 [Infographic]
Join Us for a Day Devoted to Digital Marketing! For the first time EVER, The Rainmaker Institute has bumped our standard 2-Day Rainmaker Retreat advanced legal marketing boot camp in July and August from 2 days to 3 days at NO ADDITIONAL COST! On Digital Sunday — Day 3 of the Rainmaker Retreat in Los […]
How to Understand Facebook Insights for Better Page Performance [Infographic]
Who is following your Facebook page? What content do they like? What day and time are most of them viewing your page? What device do they use to see your page? What actions are they taking on your page? How does your page stack up against your competitors? If you don’t know the answers to […]
Extra Day of Advanced Online Marketing Training Added to L.A. & Vegas Rainmaker Retreats
Have you been thinking about coming to a Rainmaker Retreat? Whether you come for the first time or a second or third time, you will want to sign up for our upcoming sessions in Los Angeles (July 20-22) and Las Vegas (August 17-19) because we’ve added a bonus third day — Digital Sunday — devoted […]
7 Marketing Mistakes
Law Firm Email Marketing: It’s Time to Own Your Communications Platform
The importance of having complete control over the platform you use to communicate with current and prospective clients has never been more apparent following the Facebook data debacle. The platform that is easiest for law firms to control is email marketing, which means that building a strong email list should be one of your top […]