Moving Your Law Firm Data to the Cloud? Here’s What You Need to Know
Many law firms are moving their data and software to the cloud because of the cost effectiveness, mobility and security the cloud offers. And many others have not yet made the shift because they really don’t understand what the cloud is — and sending data that you have an ethical obligation to manage carefully somewhere […]
Free Webinar 1/15: Top 5 Ways Lawyers Are Filling Up Their Calendars With Appointments Fast – and Signing More Cases Every Month!
It’s the second week of January and you have a lot of slots to fill on your calendar with appointments that will hopefully turn into new clients. So how are you going to do it? You can begin by watching my free webinar on the Top 5 Ways Lawyers Are Filling Up Their Calendars With […]
5 Steps to Up Your Social Media Game in 2019
Happy New Year! I’m hoping that 2019 is the year more law firms master social media marketing to connect with prospects and clients. A new study out from Pew Research shows that, for the first time, social sites have surpassed print newspapers as a news source for Americans. That means people are turning to social […]
Merry Christmas!
6 Tips for Law Firms Navigating the New Normal on Facebook
Are the changes Facebook made in its news feed making it harder for you to reach potential clients? The answer is undoubtedly yes. If you are trying to do business on Facebook, then you have to rethink your strategy since this platform has pushed business posts down on users’ feeds (if they show them at […]
Law Firm Marketing Success Depends on Digital Marketing
Are you on top of the latest digital marketing trends for law firms today? If not, you are missing critical opportunities to capture leads and build your online reputation so that prospects searching for the kind of law you practice can find you. These include: Mobile. Google has confirmed that approximately 56% of searches are […]
14 Email Optimization Hacks to Make Your Open Rates Soar
The average email open rate for the legal industry is just over 21%. If your email campaigns are performing below this benchmark, you have some work to do to boost those open rates. The infographic below from 99firms.com — supported by case studies — provides 14 email optimization hacks that can help you raise your […]
Why You Need to Attend the Law Firm 500 Conference Oct. 18-20, 2018
I attend — and speak at — a lot of law firm conferences every year, so I know the good ones from the bad ones. The Law Firm 500 Conference is one of the best. Which is the reason this is our third year for The Rainmaker Institute to be a sponsor. This conference is […]
5 Tips to Recover Your Organic Post Reach on Facebook
Organic reach for businesses on Facebook is on life support since the company changed its platform’s algorithm to prioritize feeds from family and friends over posts from businesses, brands and media. You only have to look at your Reach and Page View stats to see the damage done to your organic posts. A recent article […]
Google Update: New Responsive Display Ads, Adding Local Reviews to Your Website
A few days ago, Google rolled out what it is calling “responsive display ads” that will become the default ad choice for the Google Display Network. While the new ad format is attention-getting, what’s really exciting about it is that Google is actually going to help you find the ad images, headlines and descriptions that […]