Social Media Video Marketing Guide for Law Firms [Infographic]
According to a recent research report by Aberdeen Group entitled, Understanding the Expanding Benefits of Marketing with Video, businesses that use video as a strategic marketing initiative gain on average: 66% increase in qualified leads 3x the growth in company revenue 54% more growth in brand awareness 40% greater decrease in customer acquisition costs In addition, […]
How to Connect with Prospects on Facebook Now That Organic Reach is Dead
Thanks, fake news. You killed organic reach on Facebook for legitimate businesses. Facebook made it official recently when they announced that they are changing the platform’s algorithm to prioritize feeds from family and friends over posts from businesses, brands and media. So does that scuttle your social media marketing program? No, you just have to […]
Sharing the Love with Lawyers on Valentine’s Day
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How to Use LinkedIn Matched Audiences for B2B Law Firm Marketing
What happens to your leads that become prospects but haven’t become clients yet? Are they left languishing in a database somewhere, never to be contacted again? Do you have a strategy to reach out to website visitors on other platforms? What about people who are on your email list but you’ve never converted them to […]
7 Ways to Improve SEO Using Your Blog [INFOGRAPHIC]
Avvo Acquired by Legal Lead Gen Behemoth Internet Brands
California-based Internet Brands has further consolidated its position as the leading paid lead generation source for lawyers by adding Avvo to its portfolio of online legal lead gen properties that also includes Nolo, Martindale.com, Total Attorneys, Lawyers.com, AllLaw.com, and Ngage, a live chat platform. Avvo appeared to be headed for an IPO at one time […]
How to Avoid Common Ethics Mistakes When Using Social Media for Law Firm Marketing
One source of reluctance on the part of lawyers to engage in social media for business purposes is the fear of running afoul of ethics rules. To me, this is more an excuse given by those who don’t want to join the 21st century marketing game to justify their fear of the unknown. But like […]
How Lawyers Can Win at Email Marketing [INFOGRAPHIC]
If you’re not getting the number or type of responses you want from your email marketing, then it’s time to do something about it. Email remains the most effective and cost-effective ways for law firms to have ongoing conversations with prospects. It’s targeted, allowing you to tailor your messaging according to your particular market’s wants […]
Tomorrow’s Free Webinar on Local Search Ranking Tips Could Put Your Law Firm On the Map!
Local search is becoming increasingly important when trying to improve the ranking for your law firm website on Google and other search engines. Google is all about delivering relevant search results to its users, which is why you should be doing whatever you can to rank well for local search. Google knows the IP address of […]