The Rainmaker Institute

Take These 3 Steps to Obtain 5-Star Reviews

When we’ve suffered an injustice at the hands of a company, we want everyone to know about it. Sharing our outrage online somehow makes us feel better, which is why so many consumers post online reviews about their experiences. But when we’re treated well by a company, we usually keep it to ourselves. And therein […]

Re-Opening Your Law Office: How to Do It Right! Free Webinar June 1-5

Since the shutdown, most businesses have been in neutral. Still working, but at a much slower pace, not really sure how to move forward, when to move forward or if legal services would even look the same! It’s time to look ahead! As we return to the “new normal,” you’ll need to put your law […]

WEBINAR of a Q&A Session with a Law Firm Marketing Expert

This Q & A Session Answers Questions About: How To Recession-Proof Your Law Firm! Get Access to the On-Demand Webinar Video Q & A Session Do you have questions about how to market and grow your law firm right now? Are you struggling because your leads are down? Prospects don’t want to commit? Need to […]

WEBINAR: How to Cut Through the Crap & Get Qualified Leads Online

Here are a few things that I’ve learned from the webinars I’ve hosted in the past few weeks to help lawyers cope with the impact of COVID-19: This lock-down has killed your leads — many firms are experiencing losses of 50% or more in call volume. Many firms still depend primarily on referrals for new […]

WEBINAR: Online Legal Marketing Strategies That Work Right Now

It seems like everything is changing on a day-by-day and week-to-week basis — this includes how you approach legal marketing online during this unprecedented pandemic. We are seeing a lot of the same things happening now that also occurred during the Great Recession — referrals are running dry and the phones have stopped ringing. Never […]

WEBINAR: Marketing Moves That Matter Most Right Now

In the COVID-crazy world we all live in now, the status quo simply does not work. Your law firm marketing program may have been humming along quite nicely before the pandemic hit, but not anymore. The lawyers I talk to these days say their phones have stopped ringing. New leads are drying up fast. Clearly, […]

WEBINAR: Creative Legal Marketing in a COVID-Crazy World

This webinar was first presented on April 3.  We’ve had many requests to repeat it for those who missed out and are doing so on Friday, April 10.  All the information in the original post has been updated with links for the April 10 webinar. Over the last few weeks, I have talked to lots […]

WEBINAR: How Small Law Firms Can Navigate Uncertainty and Emerge Stronger

UPDATE 3/31: This webinar series was so popular that they are doing an encore beginning Monday, April 6.  Register here for the Small Firm Coronavirus Growth Symposium taking place every day next week, April 6-10. ++++++++++++++++++++++++++++++++++++++++++++++++ Every small law firm owner could use some help right now as we navigate this very uncertain time in […]

7 Tips for Building Your Law Firm Email Marketing List

It’s not always easy to get people to give you their email addresses unless you give them good reasons to do so. Here are 7 tips for building your law firm email marketing list: Use social media. Every one of your social media pages should include a link to your email subscription page so your followers can […]

7 Tips to Pump Up the Performance of Your Social Media Ads

When Facebook changed the platform’s algorithm to prioritize feeds from family and friends over business posts, many companies panicked.  It soon became clear that the remedy was to supplement organic posts with paid ads to increase social media exposure. Now that many firms have adopted this approach, you need to be sure that your social […]