The Beauty of Facebook Lead Ads for Consumer Law Firms
I love Facebook lead ads for consumer law firms. Why? First, over 95% of users access their Facebook pages on mobile. Let’s just say that’s everyone. Second, they’re cheap. Third, you can get really granular with your target audience. And fourth, these ads can be sync’d with your CRM system for fast follow-up when the […]
Email Marketing: 10 Tips to Ensure You Connect with Clients
Email marketing provides law firms with the most expedient and cost effective way to interact directly with prospects and clients. But only if you do it right. Here are 10 tips that will ensure you connect with current and prospective clients via email marketing: Only send to those who want to receive your emails. Every […]
Facebook Removing Verified Badges from Business Pages
In a move that it says was driven by consumer confusion, Facebook has announced that it will remove the gray verified badges from business pages at the end of October. What are verified badges? It’s the gray checkmark next to a company’s name on its Facebook business page: Facebook introduced verified badges in 2015 as […]
7 Social Media Marketing Essentials for Attorneys
Social media has proven its worth time and again for consumer brands when it comes to making meaningful connections online. And if you marketing your legal services to consumers, your law firm is a consumer brand! If you are still trying to navigate the ins and outs of social media for your law firm, here […]
Learn to Land Large Personal Injury Cases While Laying Out Less
Personal injury attorneys are in the most competitive legal marketplace in the U.S. If you are a personal injury lawyer, you are probably laying out a lot of money to get qualified leads and working very hard to convert those leads into clients. In addition, you are undoubtedly tasked with weeding through those leads to […]
How to Create a CTA That Lands More Leads
A good CTA (call-to-action) should work like a siren call to prospects, enticing them to take a desired action that will transform them from a prospect to a lead. Many marketers don’t give much thought to what that all-important CTA button says, but you need to be savvy about what will motivate people to redeem […]
10 Tips to Maximize Your Law Firm Email Marketing Results
Is your law firm’s email marketing delivering the results you expect? Do you even know what to expect? As of May 2019, the benchmarks for the Legal Services industry category according to Constant Contact are as follows: Open rate: 19.52% Click-through rate: 5.93% Bounce rate: 12.46% Unsubscribe rate: 0.02% Here are 10 tips that can […]
B2B Law Firm Marketing: Use This LinkedIn Tool to Target Prospects
What happens to your leads that become prospects but haven’t become clients yet? Are they left languishing in a database somewhere, never to be contacted again? Do you have a strategy to reach out to website visitors on other platforms? What about people who are on your email list but you’ve never converted them to […]
7 Ways to Optimize Your Law Firm’s Digital Marketing Strategy
Marketing is about connecting with your target market in the right place at the right time. Today, those connections are made online; hence the term, “digital marketing.” The modern law firm deploys a number of online strategies to meet their goals for lead generation, lead conversion, brand awareness, and building a deeper relationship with prospects […]
Fast & Easy Tips for Maximizing Your Law Firm’s Video Marketing Efforts
Video content on your website is no longer a nice to have, it’s a have to have. Not only do you get rewarded by Google for having it, you amp up the trust factor with prospects that can watch your videos, get to know and trust you, and then hopefully take the next step to […]