CTA Best Practices (One of These Will Turbocharge Your Conversion Rate)
A good CTA (call-to-action) should work like a siren call to prospects, enticing them to take the desired action that will transform them from a prospect to a lead. Many marketers don’t give much thought to what that all-important CTA button says, but you need to be savvy about what will motivate people to redeem […]
4 Things Law Firms Need to Improve Their Intake Process
Many law firms I know are spending thousands of dollars every month on lead generation. Some tout their ability to generate hundreds of new leads every month for their firm, thinking that number is the benchmark for success. It’s not. If your firm is not converting the leads you generate into paying clients, you are […]
These 5 Lead Magnets Will Improve Your Website’s Conversion Rate
Content marketing for your law firm website should serve three clear goals: Drive traffic to your site Convert traffic into leads Nurture leads into becoming clients To meet these goals, you create high-quality content that visitors looking for legal help in the area you practice will find extremely useful. You then post it on your […]
5 Ways to Improve Your Law Firm Website’s Lead Conversion Rate
Content marketing for your law firm website should serve three clear goals: Drive traffic to your site Convert traffic into leads Nurture leads into becoming clients To meet these goals, you create high quality content that visitors looking for legal help in the area you practice will find extremely useful. You then post it on […]
Buyer’s Remorse: Why Clients Get It and How to Stop It
If we don’t know a lot about something that we need to make an important decision about, we tend to second-guess that decision at various points along the way. Put another way, we get buyer’s remorse. Especially if we just spent a lot of money or the outcome of our decision could have a potentially […]
8 Steps to Build a Referral Marketing Program for Your Law Firm
Referrals are highly prized because they come with the implied approval of the person giving the referral — a friend, a family member, a co-worker — and prospects will be more likely to hire you because you have been referred by someone they already trust. Why, then, do so many law firms lack a system […]
The 10-Step Process for Designing a Great Client Intake System
The success of your law practice depends on new clients. And when it comes to acquiring them, your client intake process is everything. You can’t just hope the phone will ring. You can’t just hope the person answering the phone will say the right things or get the right information. You can’t just hope the […]
Use These Persuasion Techniques to Get More Clients
The key to success as an attorney in any type of negotiation is to get the other party to view things as you do. If you can do this, you win. You have successfully converted those sitting in judgment into believers. To do this, you have probably employed some psychological triggers as your persuasion agents. […]
10 Ways Law Firms Can Create Mistrust
Once you’ve damaged trust, it is very hard to restore it. This is especially true if you’ve damaged trust before a relationship has even begun. Here are 10 ways law firms can diminish trust with potential clients: Slow response. Law firms spend a ton of money trying to make the phone ring, but when it does, […]
How to Build a Stellar Law Firm Intake System
Note: This post first ran in September 2017. While I am away for the holidays, I am re-running some of my posts that are timeless in hopes that those of you who may have missed one of them will benefit. Wishing you a peaceful and prosperous 2019! New clients mean cash flow, the lifeblood of […]