HOW TO CONVERT MORE OF YOUR LEADS INTO PAYING CLIENTS
The secret to success in converting leads to clients for your law firm lies in your ability to gauge which stage your prospects are in according to the sales funnel, and then meeting them at each stage with targeted communications. There are different versions of sales funnels; this is the one we’ll be working from: […]
WEBINAR: How to Convert More Prospects Into Paying Clients
The success or failure of your law firm this year will not be determined by the number of leads you get. Instead, your success will be determined by your ability to convert those leads into paying or retained clients. Attorneys spend hundreds of millions of dollars every year on generating leads, but very few pay […]
How Lawyers Can Control the Conversation About Price
How to overcome objections to price is probably one of the most common questions I field from lawyers so I know it is something every attorney has to deal with. Therefore, it stands to reason that, through trial and error, many lawyers have developed a standard reply to price resistance. But it’s clearly not working […]
Decision Criteria Consumers Use for Hiring an Attorney
A recent Martindale-Avvo report called Hiring an Attorney 2019 examines the criteria that consumers use when choosing an attorney by surveying 6,300 consumers of legal services in the U.S. and Canada. Survey respondents had either experienced or were currently experiencing legal issues. The good news is that the top 5 on the decision criteria list […]
Top 3 Skills Necessary to Turn Law Firm Leads Into Appointments
Although you may get excited about all the leads coming in from your latest law firm marketing efforts, it’s not the number of leads that counts — it’s your conversion rate. After all, an unconverted lead is just money left on the table. If you don’t pick it up and pocket it, it does nothing […]
One Simple Solution to Get More Clients Than Your Competitors
Probably one of the earliest proverbs we remember from childhood is: The early bird gets the worm. When you’re a child, your parents may have said this to you to get you to go to bed because you have to rise early for school the next day. When you’re older, it’s said to you to convey […]
10 Ways for Attorneys to Build Trust with Prospects & Clients
People hire attorneys out of necessity. They have a legal problem they can’t fix. They feel helpless — something no one likes — and are at their most vulnerable. When you realize this, you understand how important building trust is to getting and keeping clients. Here are 10 ways for attorneys to build trust with […]
Improve These 3 Key Areas on Your Law Firm Website to Increase Conversions
With all the lead generation tools available today, law firms should not have a big problem getting leads. The problem that I’ve found is that law firms are not doing a good enough job of converting those leads into qualified prospects. While your law firm website may have initially been set up to generate leads, […]
Tips for Improving Your Law Firm Website’s Conversion Rate
For years, law firms have focused on generating leads from their websites and given scant thought to improving the odds of converting those leads into clients. To improve your website’s conversion rate — its ability to turn visitors into clients — you first need to know what your current conversion rate is and have a […]
12 Tips to Get Prospective Clients to Commit After the Initial Consultation
If your closing rate for signing clients at the initial consultation is 100%, then you don’t need to read any further. But if it’s not, then maybe you need to look at the way you are managing your prospective client’s experience of you at the initial consultation. Consider these 12 tips that will help you […]