The 10 Keys to Successful Law Firm Management [INFOGRAPHIC]
If you are in a leadership role at a small or medium-sized law firm, your priority every day should be to know and apply the key principles of business development, management, operations, and marketing to drive firm growth. Below are 10 key law firm management principles that demand your proficiency, as well as a link […]
Law Firm Business Development: The Race You Don’t Want to Win
The practice of law is a win/lose proposition. You want and need to win clients. You want and need to win cases. The race to the top is predicated on wins. But there is one race you don’t want to win when it comes to business development for your law firm: it’s called the race […]
This Gift from Google is No Small Thanks
Google has a gift for savvy law firm marketers looking for a way to leverage online reviews — an online tool called Small Thanks that lets you generate marketing materials using your Google reviews. And it’s all free. According to Google, consumers that see positive reviews in search results are 71% more likely to use […]
Digital Marketing Strategies You Can Forget About in 2018 [INFOGRAPHIC]
Just when you got comfortable with your digital marketing strategies, it turns out that some of what used to work doesn’t anymore. It’s called CHANGE and the marketing world thrives on it. What worked to get prospects’ attention even earlier this year is no longer delivering the eyeballs you want on your website, blog or […]
Report Finds Lawyers Spend More Time on Admin & Business Development Than Billable Work
Law firm practice management technology company Clio has just released its latest Legal Trends Report based on data from 60,000 active Ciio users in what it calls “the first-ever data-driven study of the legal industry.” Since the data comes from user statistics and not self-reporting, personal bias is eliminated, according to Clio. Last year’s report […]
What Lawyers Can Learn From These Secrets of Successful Bloggers
Chicago web design and development company Orbit Media Studios conducts a survey every year of more than 1,000 business bloggers on what works — and what doesn’t — in the digital marketing space when it comes to blogs. Unsurprisingly, the factors in 2017 that yield the best results include: Investing more time into writing posts […]
6 Law Firm Marketing Must-Haves for 2018 (Part 2 of 2)
Read Part 1 of this post. The six key elements every law firm marketing program must have in 2018 include: Website with Blog Mobile marketing Branding program Email system Conversion system Social media marketing program 4. Email System Email marketing remains one of the most effective and least expensive ways to maintain contact with current […]
6 Law Firm Marketing Must-Haves for 2018 (Part 1 of 2)
In planning your 2018 law firm marketing program, it’s all about digital marketing — mobile, social media, email — with a strong focus on lead conversion. You should take it as a given by now that legal consumers are doing their research online, so having a strong online presence is a must-have for your practice. […]
Vmail: Email with a Personality (Yours!)
Scientists who study these things tell us that our average attention span these days is 8.5 seconds. If your email marketing has not grabbed someone by the collar in that short span, you’re probably not getting the results you want from your efforts. Have you thought about vmail? Vmail is simply email that features video. […]