Stop Doing These 5 Things That Limit Your Law Firm Marketing Success
Note: This post first ran in January 2018. While I am away for the holidays, I am re-running some of my posts that are timeless in hopes that those of you who may have missed one of them will benefit. Wishing you a peaceful and prosperous 2019! No one wants to be labeled a quitter, […]
6 Tips for Law Firms Navigating the New Normal on Facebook
Are the changes Facebook made in its news feed making it harder for you to reach potential clients? The answer is undoubtedly yes. If you are trying to do business on Facebook, then you have to rethink your strategy since this platform has pushed business posts down on users’ feeds (if they show them at […]
Law Firm Marketing Success Depends on Digital Marketing
Are you on top of the latest digital marketing trends for law firms today? If not, you are missing critical opportunities to capture leads and build your online reputation so that prospects searching for the kind of law you practice can find you. These include: Mobile. Google has confirmed that approximately 56% of searches are […]
Legal Trends Report Examines Consumer Motivation to Hire an Attorney
This is the third year for Clio, a leading cloud-based legal practice management software firm, to publish its annual Legal Trends Report; the 2018 version was recently released. The first two years of reporting focused on what goes on inside a law firm; this year’s report takes a look at what consumers consider before and […]
5 Places to Find Content Ideas for Your Law Firm Blog
Even if you haven’t been blogging as long as I have — my first post was on 10/3/07 about the 4 biggest problems marketing your law firm using the Yellow Pages (!) — there will come a time when you run out of ideas. You sit staring at a blank page on your screen hoping […]
The Perfect Marketing Tool for Law Firms?
I won’t keep you in suspense. The perfect marketing tool for law firms is…video! Oh, I am not talking about the ubiquitous prerecorded talking head video — although that’s better than no video — but the new video experiences cropping up online. Video is now the savvy marketer’s choice when it comes to content distribution […]
7 Elements of a Winning Law Firm Marketing Program
To grow your law firm, you must align your marketing with the way your prospects learn about and shop for your services. If you want to successfully market your law firm online, you need to focus on these 7 elements of a winning law firm marketing program: #1: SEO Embed keywords in title tags, site […]
How To Create Online Content for Different Age Groups to Increase Engagement
When it comes to online content, it’s not your father’s Oldsmobile — meaning that different generations respond to different subjects and platforms. In other words, to drive maximum engagement for your online content, you should be taking your target audience’s tastes into consideration. The infographic below, created by academic writing service Handmadewritings, aggregates several research […]
The 5 Key Drivers of Client Loyalty
Client loyalty is the Holy Grail for lawyers. Not only do loyal clients continue to feed your coffers, they also bring you new clients by way of referral. You want them. You need them. But getting and keeping them is challenging in this era of ever-changing communications channels — the control of which is mostly […]
Law Firm Email Marketing: It’s Time to Own Your Communications Platform
The importance of having complete control over the platform you use to communicate with current and prospective clients has never been more apparent following the Facebook data debacle. The platform that is easiest for law firms to control is email marketing, which means that building a strong email list should be one of your top […]