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Category: Google Ads for Law Firms

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Why Advertising Is Valuable to Your Law Firm

Advertising has been around for a long time. In fact, for as long as businesses have existed, there has been a need to let the world know what they offer. In Medieval Europe, signs were placed outside shops advertising the...

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Are You Missing Out on Potential Clients? Pay-Per-Click Can Help!

You have heard that SEO is the most effective way to build your law firm’s online presence for the long term, but it takes time before you begin seeing results. If you are looking for quicker results while you are...

How Your Law Firm Can Use Google Local Services Ads for Lead Generation

If your law firm draws a majority of its clientele from your local area, then you should be considering Google Local Services ads for lead generation. Google Local Services ads first debuted four years ago as an option for local...

How Paid Search Can Pay Off Big for Attorneys

No consumer law firm will survive long without marketing online. And if you are not on the first page of search results for your practice area(s), you will need to turn your attention to paid search, otherwise known as pay-per-click...

10 Tips to Get More Bang for Your PPC Advertising Bucks

When setting up PPC advertising campaigns for your law firm, it is imperative that you know and follow best practices for PPC advertising, since the legal space is the most competitive — and the costliest — on Google. Before you...

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Google Ads Benchmarks for Legal Industry [Infographic]

Do you know how your Google Ads campaigns stack up against your competitors? Since Google does not typically release industry benchmarks, it can be difficult to determine if your PPC ads are performing above or below industry averages. Now you...

Lead Generation for Law Firms: Tips on Using PPC Advertising Effectively

Note: This post first ran in October 2017. While I am away for the holidays, I am re-running some of my posts that are timeless in hopes that those of you who may have missed one of them will benefit....