10 Rules for Attorneys Struggling to Get Paid
Every business struggles with unpaid invoices, but attorneys seem to struggle more than most and are typically hesitant to pursue clients for unpaid bills. However, if you remember these 10 rules for getting paid, you’ll be sleeping a lot better at night: #1: Vet clients carefully. Attorneys obviously need clients to build a successful law […]
Top 3 Skills Necessary to Turn Law Firm Leads Into Appointments
Although you may get excited about all the leads coming in from your latest law firm marketing efforts, it’s not the number of leads that counts — it’s your conversion rate. After all, an unconverted lead is just money left on the table. If you don’t pick it up and pocket it, it does nothing […]
10 Tips to Get More Bang for Your PPC Advertising Bucks
When setting up PPC advertising campaigns for your law firm, it is imperative that you know and follow best practices for PPC advertising, since the legal space is the most competitive — and the costliest — on Google. Before you know it, you’re overspending in an attempt to beat your competitors when what you really […]
Law Firm Marketing: Do These Things Now for Success in 2020 & Beyond
It’s hard to believe that we are now 20 years into the 21st century. So much change has occurred in law firm marketing and it seemingly never stops. The “next big thing” in digital marketing seems to happen every five minutes! No wonder so many lawyers are confused about what strategies will work best for […]
How to Learn What They Didn’t Teach You in Law School About Running a Successful Practice
You went to law school to learn to practice law, but are you flying by the seat of your pants when it comes to building a successful business? Most (if any) law schools don’t teach their students the business fundamentals when it comes to building and running a thriving practice. And there is no app […]
7 Tips for Building Your Law Firm Email Marketing List
It’s not always easy to get people to give you their email addresses unless you give them good reasons to do so. Here are 7 tips for building your law firm email marketing list: Use social media. Every one of your social media pages should include a link to your email subscription page so your followers can […]
How to Get More News Coverage for Your Law Firm
Social media has not only changed the advertising and marketing landscape, it has also changed the way the media does its job. The news cycle is now 24/7 and journalists must feed the beast constantly, which means they are always on the lookout for sources and content ideas. And more often than not, they turn […]
7 Tips for Marketing Your Law Firm on a Shoestring Budget
Most law firms we work with do not have an unlimited budget — or a dedicated marketing team — to market their firms. But they still realize the necessity to do something to get their name out there, since the days when being a skilled attorney was enough to attract new clients are long gone. […]
Generating Leads with Video Marketing
One of the most effective ways to capture leads with video is to take a subject you know will be of great interest to your prospects (tip: answer a common question/concern you’ve heard from most of your clients) and create a short video to distribute on your website and social media platforms. Your video should […]
The Rewards of Building a Niche Law Practice
There are some great examples out there of attorneys who have built a successful niche law practice for themselves. Some came through serendipity and some were planned for and pursued. One lawyer took a side job at a bar specializing in craft beers to help pay off her law school loans. Through her local bar […]