HOW TO CONVERT MORE OF YOUR LEADS INTO PAYING CLIENTS
The secret to success in converting leads to clients for your law firm lies in your ability to gauge which stage your prospects are in according to the sales funnel, and then meeting them at each stage with targeted communications. There are different versions of sales funnels; this is the one we’ll be working from: […]
Re-Opening Your Law Office: How to Do It Right! Free Webinar June 1-5
Since the shutdown, most businesses have been in neutral. Still working, but at a much slower pace, not really sure how to move forward, when to move forward or if legal services would even look the same! It’s time to look ahead! As we return to the “new normal,” you’ll need to put your law […]
WEBINAR: How to Convert More Prospects Into Paying Clients
The success or failure of your law firm this year will not be determined by the number of leads you get. Instead, your success will be determined by your ability to convert those leads into paying or retained clients. Attorneys spend hundreds of millions of dollars every year on generating leads, but very few pay […]
WEBINAR: How to Cut Through the Crap & Get Qualified Leads Online
Here are a few things that I’ve learned from the webinars I’ve hosted in the past few weeks to help lawyers cope with the impact of COVID-19: This lock-down has killed your leads — many firms are experiencing losses of 50% or more in call volume. Many firms still depend primarily on referrals for new […]
WEBINAR: Online Legal Marketing Strategies That Work Right Now
It seems like everything is changing on a day-by-day and week-to-week basis — this includes how you approach legal marketing online during this unprecedented pandemic. We are seeing a lot of the same things happening now that also occurred during the Great Recession — referrals are running dry and the phones have stopped ringing. Never […]
WEBINAR: Marketing Moves That Matter Most Right Now
In the COVID-crazy world we all live in now, the status quo simply does not work. Your law firm marketing program may have been humming along quite nicely before the pandemic hit, but not anymore. The lawyers I talk to these days say their phones have stopped ringing. New leads are drying up fast. Clearly, […]
WEBINAR: Creative Legal Marketing in a COVID-Crazy World
This webinar was first presented on April 3. We’ve had many requests to repeat it for those who missed out and are doing so on Friday, April 10. All the information in the original post has been updated with links for the April 10 webinar. Over the last few weeks, I have talked to lots […]
Marketing Your Law Firm in Tough Times
We recognize many businesses across the nation are struggling right now and some of those businesses are clients of ours. Business owners are scared about the future. I’ve personally received more calls, texts, and emails from CEOs this past week than I have in the last 3 months combined. Everyone wants to talk about the […]
How Lawyers Can Control the Conversation About Price
How to overcome objections to price is probably one of the most common questions I field from lawyers so I know it is something every attorney has to deal with. Therefore, it stands to reason that, through trial and error, many lawyers have developed a standard reply to price resistance. But it’s clearly not working […]
Decision Criteria Consumers Use for Hiring an Attorney
A recent Martindale-Avvo report called Hiring an Attorney 2019 examines the criteria that consumers use when choosing an attorney by surveying 6,300 consumers of legal services in the U.S. and Canada. Survey respondents had either experienced or were currently experiencing legal issues. The good news is that the top 5 on the decision criteria list […]