Using Social Media to Build Relationships
We all know that building relationships is one of the most important things we can do to ensure the success of our business. The best form of legal marketing is “word of mouth” or being referred by others. However, it can be challenging to build relationships, especially new ones outside of the legal world, while […]
Understanding Attorney’s Avvo Ratings
Lawyers need to understand their Avvo Rating and how it can impact their law practice. There is no fee to be rated by the company. In fact, Avvo creates a file for every licensed attorney they can locate. Avvo evaluates a lawyer’s background and experience based upon the data that is included in the lawyer’s […]
Video Marketing in 2022
Video marketing is one of the top ways for reaching potential clients and, if you aren’t using it as part of your law firm’s marketing strategy, it’s time to get started. Below are a few of the video marketing trends your law firm should consider: Live Video Marketing When the Covid-19 pandemic shut the world […]
More May Not Be Better for Websites
We have all heard that “more is better,” but this may not be true when it comes to the number of domains and websites you own. You may be shocked by this statement because it seems that you are more likely to be found on the internet if you have more websites. However, for a […]
The “Essential 9” Updates for Your Google Business Profile
Your Google Business Profile (GBP), which was formerly called Google My Business, may need some updates if you are working to improve your rankings and online visibility. Below are 8 essential updates that will not only update your Profile, but allow you to set yourself apart from your competitors: 1. Location Information It is important […]
Google Core Update – Will it Impact Your Rankings?
Google announced on November 17, 2021, via its Google Search Central Twitter account, that a new core update is rolling out. Interestingly, the announcement of the “November 2021 Core Update” was not announced by Google’s Search Liaison account, which is where all prior announcements of core updates have been made. When is the Rollout Effective? […]
“Facebook is Meta”…. What Does this Mean?
Mark Zuckerberg, CEO of Facebook, recently introduced “Meta,” which is the new name of the parent company and brand that is bringing together their apps and technologies. The term “metaverse” is used to describe the new immersive platform that will touch every aspect of Meta. The company website explained: The metaverse will feel like a […]
Google My Business Name Change
Google is at it again…more change! This time it is changing Google My Business to Google Business Profile. The name change isn’t the only modification. The business profile management will be transferred from the app and directly into Google Search and Google Maps, as well as those apps. Why Change the Google My Business Name? […]
Understanding Largest Contentful Paint
If you are working to improve your website ranking on Google, then it is vital that you understand Largest Contentful Paint (LCP). In 2021, it became a user experience metric that plays a significant role in rankings. What is LCP (Largest Contentful Paint)? Largest Content Paint is the measurement of the time it takes for […]
Client Intake: How to Convert Contacts Into Contracts
One of the most significant steps in growing your business is getting potential clients to contact your law firm. Many attorneys focus on marketing efforts to get people to call them, but few have an effective strategy for how to convert the contact into a client under contract. You cannot simply hope that the person […]