Why am I Getting Strange Traffic From Ashburn, VA?
In a recent survey conducted by BL.INK, users reported a large amount of their online traffic came from Ashburn, Virginia. This may make sense for users located in Virginia, but even those located in other states with no connection to this small town were getting traffic from there. So, what is the big deal about […]
Google’s Vicinity Update
Did you know that Google made an update (called “Vicinity” by Sterling Sky) the last few months of 2021? As a result, many law firms have seen fluctuations in their local search rankings. Vicinity is the biggest change to the local algorithm since Possum in 2016. What did Vicinity Change? The name for the update was chosen […]
Interactive Marketing & What Lawyers Need to Know
Interactive marketing is becoming increasingly popular. If you are wondering what we mean by “interactive,” the most common example is online quizzes. Any online tool that allows the user to choose their path for receiving information is considered to be interactive. What is interactive marketing in the legal industry? Attorneys can create content that allows […]
How Attorneys “Win” at Social Media Marketing
Social media has been an influential tool for marketing for years now. However, during the Covid-19 pandemic, online marketing became even more essential. Does your law firm have a powerful social media marketing presence? Most attorneys think of social media as a marketing tool for consumer brands. Digital marketing has previously been the domain of […]
5 Effective Marketing Strategies
We are all relieved to see that 2022 is starting off better than the past couple of years. This fresh start is a great time for your law firm to focus on its marketing strategies. After being quarantined and spending so much time apart, your clients and potential clients are looking to connect. As a […]
WordPress 5.9 Updates
If your law firm uses WordPress, then you may be excited to learn more about the updates and new features released on January 25, 2022. This update is the first major improvement of 2022, and the big news is now there is Full Site Editing. What is Full Site Editing? WordPress 5.9 is offering users […]
8 Obstacles to Your Law Firm’s Social Media Marketing
The use of social media in your legal marketing efforts is essential. The good news is that it provides your clients with a quick and straightforward way to connect with your law firm. Social media can even provide an outlet for showing other sides to your firm and the people who work for it. The […]
7 Reasons to Use Chat on Your Website
Are you looking for ways to convert browsers into clients? One option you should consider is using chat on your law firm’s website. Below are the top seven reasons you should add that little chat button and wait to see the results: 1. Live Chat is Convenient for Potential Clients Online users are increasingly expecting […]
10 Reasons Why Law Firms Should Consider Using WordPress
WordPress is a Content Management System that offers many advantages to its users. WordPress is an excellent option if your law firm is interested in improving its website pages by posting content, images and media, blogs, and other similar items. Below are a few of the beneficial features of WordPress: 1. Ownership WordPress allows you […]
Trends for a Website Landing Page that You Should Consider
Although most trends come and go quite quickly, making it difficult to justify the effort to follow them, there are a few landing page trends we are seeing for 2022 that are worth your consideration. Your website land page is critical to your brand as well as increasing your conversion rates. Thus, law firms must […]