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The Rainmaker Institute

Oregon’s Bar Exam Alternative: What Law Firms Need to Know

Oregon's Alternative to the Bar Exam: What Law Firms Need to Know

Oregon bar exam alternative pathways are changing how aspiring attorneys can enter the legal profession. Through the Supervised Practice Portfolio Examination (SPPE), qualified law school graduates can demonstrate their legal skills through supervised work instead of taking the traditional bar exam. Approved by the Oregon Supreme Court in November 2023, the Supervised Practice Portfolio Examination […]

Your Law Firm’s First Impression Starts Before the Consultation

Your Law Firm's First Impression Starts Before the Consultation

Think about the last time you researched a business before making an appointment. You probably visited its website, looked at photos, read reviews, and tried to get a feel for the people you’d be working with. Law firm first impressions often begin online. By the time someone schedules a consultation, they’ve likely already formed an […]

Why Your Law Firm Should Be Using Video Marketing To Bring in Clients

Why Your Law Firm Should Be Using Video Marketing To Bring in Clients

Before someone hires an attorney, they want to know more than your practice areas and years of experience. They want to know who they’re trusting with an important part of their life. A website can tell potential clients what you do, and reviews can tell them what others think about you. But video gives them […]

Uncovering Costly Intake Flaws: The Truth About Law Firm Revenue Stagnation

Uncovering Costly Intake Flaws: The Truth About Law Firm Revenue Stagnation

Your law firm is spending money on marketing. The phone is ringing, website forms are coming in, and leads are being generated. So why isn’t your revenue growing? Before increasing your advertising budget, take a closer look at what happens after someone contacts your firm. You might be surprised by how many opportunities are slipping […]

How Investing $5,000 a Month Can Help Your Law Firm Grow

Investing in your law firm can be daunting, especially with a significant monthly investment of $5,000. However, fear not, as you can make the most out of this investment in several ways. The key lies in understanding the power of marketing and how it can help grow your firm. Here are some essential tips to […]

10 Common Mistakes Law Firms Make with Their Intake Process

As a marketer who works with law firms, one of the most common problems I see is the frustration that law firms face when they have to take every case that walks through the door. Despite having no time, they still need to sign up more clients. The biggest problem is the way they set […]

Why Your Organic Marketing is Not Working and How to Fix It

Organic marketing is essential for any law firm looking to grow its local audience. However, many law firms need help generating clients through organic marketing efforts. They focus too heavily on bottom-of-the-funnel messaging, a significant problem that can kill lead generation. To achieve consistent success in organic marketing, you must shift your focus to top-of-the-funnel […]

Tips for Controlling Intake Calls and Capturing Crucial Information Efficiently

Have you ever been on intake calls with potential clients on the phone for what seems like ages, only to realize later that you could have wrapped up the conversation in a fraction of the time? That’s a common problem for law firms with ineffective intake processes, and it can be frustrating for both clients […]

12 Steps to Simplify Your Law Firm’s Marketing Plan and Close More Clients

Marketing is a crucial aspect of every business; law firms are no exception. However, marketing for law firms can be an expensive venture. Ensuring that your marketing efforts provide value and not just cost you money without bringing in clients is vital. This blog post will discuss the steps you can take to simplify your […]