Oregon’s Bar Exam Alternative: What Law Firms Need to Know
Oregon bar exam alternative pathways are changing how aspiring attorneys can enter the legal profession. Through the Supervised Practice Portfolio Examination (SPPE), qualified law school graduates can demonstrate their legal skills through supervised work instead of taking the traditional bar exam. Approved by the Oregon Supreme Court in November 2023, the Supervised Practice Portfolio Examination […]
Your Law Firm’s First Impression Starts Before the Consultation
Think about the last time you researched a business before making an appointment. You probably visited its website, looked at photos, read reviews, and tried to get a feel for the people you’d be working with. Law firm first impressions often begin online. By the time someone schedules a consultation, they’ve likely already formed an […]
Protect Your Practice: The Power of Online Reputation Management in the Legal World
Imagine someone recommends your law firm to a friend. That person searches your name, finds your Google Business Profile, and starts reading reviews. Most are positive, but one stands out. A former client claims nobody returned their calls. Another says they never understood what was happening with their case. Would those reviews make someone think […]
The Shocking Truth About Client Acquisition Costs in Your Law Firm
Does your law firm monitor client acquisition costs? As a law firm, ensuring a steady stream of clients is the lifeblood of your business. It’s hardly surprising that marketing and lead generation are significant investment areas. However, as the case study of a Texas law firm highlights, a higher quantity of leads doesn’t necessarily translate […]
Why Your Law Firm Should Be Using Video Marketing To Bring in Clients
Before someone hires an attorney, they want to know more than your practice areas and years of experience. They want to know who they’re trusting with an important part of their life. A website can tell potential clients what you do, and reviews can tell them what others think about you. But video gives them […]
Social Media Marketing for Law Firms: A Must-Have in Your Lead Generation Strategy
Your law firm posts on Facebook, shares an occasional update on LinkedIn, and maybe even publishes a few videos. But is any of that actually helping you bring in new clients? For many attorneys, social media feels like another task on an already full schedule. You know you should be posting, but finding the time […]
Uncovering Costly Intake Flaws: The Truth About Law Firm Revenue Stagnation
Your law firm is spending money on marketing. The phone is ringing, website forms are coming in, and leads are being generated. So why isn’t your revenue growing? Before increasing your advertising budget, take a closer look at what happens after someone contacts your firm. You might be surprised by how many opportunities are slipping […]
How Investing $5,000 a Month Can Help Your Law Firm Grow
Investing in your law firm can be daunting, especially with a significant monthly investment of $5,000. However, fear not, as you can make the most out of this investment in several ways. The key lies in understanding the power of marketing and how it can help grow your firm. Here are some essential tips to […]
10 Common Mistakes Law Firms Make with Their Intake Process
As a marketer who works with law firms, one of the most common problems I see is the frustration that law firms face when they have to take every case that walks through the door. Despite having no time, they still need to sign up more clients. The biggest problem is the way they set […]
Why Your Organic Marketing is Not Working and How to Fix It
Organic marketing is essential for any law firm looking to grow its local audience. However, many law firms need help generating clients through organic marketing efforts. They focus too heavily on bottom-of-the-funnel messaging, a significant problem that can kill lead generation. To achieve consistent success in organic marketing, you must shift your focus to top-of-the-funnel […]