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Category: SEO for Law Firms

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Guide to Google My Business for Law Firms [Infographic]

Claiming your Google My Business listing is a MUST for law firms seeking to improve their local search marketing results. Google My Business was created by Google to enable companies to share important business information and improve the accuracy of...

Use Email Marketing to Improve SEO

You probably already know that the top way to drive traffic to your website is through organic search. But did you know that a very close second is through email? Source: Conductor.com Obviously email doesn’t have a direct connection to...

Understanding Backlinks and Their Importance to Your Law Firm Website

If you are looking for effective search engine optimization, you need to pay attention to other factors beyond the content of your website. The presence of good quality backlinks is vital to the success of your law firm website. Understanding...

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5 Tips to Get Your Law Firm Website Featured in Google’s Answer Box

Note: This post first ran in March 2018. While I am away for the holidays, I am re-running some of my posts that are timeless in hopes that those of you who may have missed one of them will benefit....

7 Online Marketing Strategies You Must Implement to Be Found by Prospects

Note: This post first ran in September 2017. While I am away for the holidays, I am re-running some of my posts that are timeless in hopes that those of you who may have missed one of them will benefit....

Use Google Trends to Improve Your Content Marketing & SEO

Law firms without dedicated personnel — either in-house or an outside agency — to perform in-depth keyword research and search trends may find it increasingly difficult to stay on top of the online search behavior of prospects and ideas for...

Google Update News Law Firms Should Use

Google has been very busy this month making some changes that will definitely impact your online properties. Here’s what you need to pay attention to: Chrome browser now displaying “Not Secure” warnings for HTTP sites. Yesterday (July 24), Google rolled...

What You Should Know About Small Business SEO at a Glance [Infographic]

SEO is complicated. First, because Google’s algorithm is ever-changing (as in every day ever-changing), so it is virtually impossible to practice law and stay on top of everything your online properties need to get or keep you on the first...

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How to Ensure Your Law Firm Website Isn’t Flattened by Rollout of Google’s Mobile-First Index

Google’s mobile-first index — where the search engine giant prioritizes mobile-friendly websites in its search results — started rolling out last week to smaller, local business websites and there are some that are really feeling the pain. Google announced two...