The Magic of Videos
Videos are the next best thing to sitting across the table from a potential client – answering their questions, addressing concerns and showing them why you’re the one they can trust. But when it comes to creating video topics, many get stuck. To help, here are 10 simple video topic ideas that work for any firm, no […]
What is an Effective Lead Generation Tool for Law Firms? Paid Ads!
Do you know what one of the most effective lead generation tools for law firms is today? Paid ads Paid ads give law firms the ability to appear at the top of search results, directly in front of potential clients who are actively seeking legal help. But with so many options and fierce competition, it’s […]
Are Newsletters Dead?
Newsletters are dead … right? Not even close. Newsletters work. Here’s how we know (just one example): A Georgia family law firm we work with signs 11 new clients each month directly from past clients and referrals, all driven by their consistent monthly newsletter efforts. Side Note: With an average case value of $7,500, that’s $82,500 in […]
5 Law Firm Ownership Fails You Need to Avoid
Owning a law firm is a dream for many attorneys, but the reality of running one can be overwhelming. According to the Small Business Administration, approximately 43% of all small law firms will fail. The reason isn’t a lack of legal expertise, but the business acumen required to run a successful practice. It takes more […]
Law Firm Client Intake
Does your law firm have a system for client intake? Intake is the process of onboarding new clients. This includes obtaining their contact information, facts about their legal needs, and more. Client intake can be time-consuming, and it is not billable time, but it is critical to the success of your law firm. Creating a […]
4 Things to Monitor on Google Business Profile
We have previously discussed the importance of setting up your Google Business Profile (GBP). However, GBP is not something you can set up and then ignore. It is common for people searching for legal services to engage with your GBP without ever visiting your website. Consistent monitoring of your GBP is critical in convincing these […]
SEO Mistakes That Legal Websites Should Avoid
If your law firm is focused on improving its website, you should put search engine optimization (SEO) on the checklist. SEO is how Google and other search engines locate your website. However, law firms make several common SEO mistakes, so be sure you avoid them. 6 SEO Mistakes to Avoid Not having a Clear and […]
Social Media: Why You Need It & What to Avoid
If your law firm is not actively marketing itself on social media, you are missing out on a huge opportunity! An online presence is critical to build your business and ensure your firm’s survival in such a competitive market. Not only is marketing on social media inexpensive and simple, but online marketing also provides significant […]
National Compliment Day-Ask for Online Reviews!
Did you know January 24th is National Compliment Day? While we should give compliments every day, it is nice to have a special day to focus on positivity and strive to make somebody else’s day a bit happier. It is also a day to remind you that your law firm should be requesting online reviews […]
SEO Tips for 2023
Have you ever heard of SEO? It stands for Search Engine Optimization, which is one of the most important aspects of digital marketing. If you want your law firm to succeed online, you must understand SEO. This post will cover what SEO is, why it matters, and how you can use it to your advantage. […]