Why Law Firms Need Google Local Services Ads
If you want to drive more local traffic to your law firm’s website, it is time to consider Google Local Services Ads. Not only are the ads an effective tool for improving local lead generation, but also significantly improve your digital marketing results. Understanding Google Local Service Ads If you are trying to find a […]
3 Things to Know About Google Ads
If your law firm is not using Google Ads as part of its legal marketing strategy, you are missing out. Below are a few things to know about Google Ads: 1. Understanding Google Ads The first step is understanding Google’s online advertising program. A Google Ad is a paid advertisement that appears on a […]
Online Reputation Services: Do You Need Them?
Your law firm’s online reputation can be one of your greatest assets – or one of its biggest detriments. You might be surprised to learn that most potential clients research your firm’s reviews and online reputation before scheduling a consultation. But, even if it’s not from a legitimate source, one bad review can cost you […]
Google is Changing Its Search Ranking Algorithm
Google is making changes again! A new search algorithm called the “helpful content update” is currently being rolled out. This update will focus on websites with a large amount of unhelpful content. The primary target will be sites written for search engines instead of a live audience. Helpful Content Update Google’s helpful content update is […]
Keywords & PPC Marketing
Pay-per-click (PPC) marketing may be a new concept to you, but most likely, you have encountered it while searching online. Have you considered using PPC to market your law firm? Below are a few things to understand about PPC marketing and how it can help your firm: Understanding PPC As the name “pay-per-click” suggests, advertisers […]
Legal Intake: How Law Firms Are Missing Out
Legal intake is the process a law firm implements for interacting and responding to potential clients’ inquiries, how the firm obtains critical information about their legal issue, and who provides answers to their questions. Simply stated, legal intake is the customer service strategy for your firm. It should be standardized and organized so it is […]
6 Tips for Legal Social Media Marketing
To be successful at social media marketing, you must have a strategy. Unfortunately, many law firms approach it on an ad hoc basis. Most attorneys are aware that social media plays an important role in their firm’s marketing plan, but they don’t understand what to do. One approach is to have the younger staff members […]
5 Reasons Your Law Firm NEEDS Live Chat on its Website
You have likely encountered live chat on websites you have visited when trying to purchase a product or researching services. However, many law firms have not implemented chat on their website. Below are five reasons why your law firm should implement live chat on its website immediately: 1. Live Chat Increases Conversions The primary purpose […]
Analytics Law Firms Should Track
When your focus is practicing law, the idea of monitoring data and analytics can feel overwhelming. However, we live in a data-driven society, and tracking metrics is the best tool for understanding how your law firm’s marketing efforts are performing. Below are 10 data analytics your law firm should monitor: 1. Return on Investment (ROI) […]
TURBINE: The Rainmaker’s Updated Lead Conversion System
Improving your law firm’s lead conversion rate is one of the many ways The Rainmaker Institute can help your law firm grow and prosper. And, we have great news! Our lead conversion tracking system just got better with an update called “Turbine.” What is lead conversion? The lead conversion process is taking a lead and […]