New Year’s Resolution: Follow These Tips for Law Firm Local SEO Content
As 2023 approaches, it is time to declare resolutions for the new year. If your law firm is not implementing local Search Engine Optimization (SEO) tactics in its legal marketing, now is the time to start! Local Law Firms Need Local SEO The legal industry is highly competitive, and you likely have numerous competitors vying […]
Law Firm Web Design Trends
Law firms are known for having outdated websites. Online web design trends frequently change, but certain website trends are constant. For example, quick loading times and responsiveness are crucial to the success of your site. Below are a few new trends that we predict may also be here to stay: Fonts Sans-serif fonts have been […]
How Accessible Should Your Law Firm be Over Christmas?
Will your law firm adjust its hours during the holidays? How about adjusting the workloads? Seasonal work adjustments are difficult to anticipate because demand for your services could drop off or they could drastically increase. Finding a good balance between serving your clients’ needs and the well-being of your legal team can be difficult. During […]
5 TIPS TO BOOST LAW FIRM PROFITABILITY
Running a law firm is a difficult task because you must practice law while being a business owner, both of which are full-time jobs! No matter how well you do in the courtroom or in the contract you wrote, your firm’s profitability is always a concern. As we emerge from the Covid-19 pandemic and consider […]
Is Your Law Firm’s Website Ready for 2023?
As we approach a new year, it is the perfect time to consider whether your law firm’s website should be updated. Your website is often the first impression a potential client gets of your law firm’s brand. Does your site properly represent all that you stand for, but as importantly, does it provide information in […]
FAQ’s Answered About Local Services Ads
Local Services Ads (LSAs) are a marketing tool that can be significantly effective without breaking the bank. LSAs allow your law firm to place an ad at the top of Google search results pages. We all know that if you are not on the first page or two of search results, the user is highly […]
Law Firm Reputation Management: How to Gain More 5-Star Reviews
Did you know that getting positive online reviews is one of the most effective marketing tools available to you? Whether your firm is big or small, and regardless of your practice areas, your ideal clients are looking at reviews to decide which attorney to contact to handle their case. As a result, reputation management is […]
HOW AN INTAKE SPECIALIST CHANGES THE TRAJECTORY OF A FIRM
When a potential client contacts your law firm – whether by phone, email or by filling out the contact form on your website – what happens next? Is there an intake specialist in your firm that answers their questions? Is there any follow-up with them? If you have an assistant who responds to messages, is […]
Is Your Law Firm Making These 8 Common Legal Marketing Mistakes?
Most law schools teach you Civil Procedure, Tort Law, and Criminal Law, but very few (if any!) cover how to market and grow your law firm. Like any other business, however, a law firm must actively market itself and build brand recognition to succeed. Below are 8 common legal marketing mistakes you should be careful […]
SEO Blogs & 5 Tips on Writing Them
Attorneys are increasingly using the internet and SEO blogs to improve brand recognition and attract potential clients. While the legal industry is behind other industries in taking advantage of the numerous benefits provided by online marketing, that is quickly changing. Is your law firm doing all it can to benefit from digital marketing? Understanding SEO […]