5 Ways to Consistently Attract Your Ideal Client
In the beginning, you probably weren’t too picky about who hired you. You were starting your own law practice and you had law school loans to pay off and living expenses to meet. Your #1 qualifying factor for clients was probably a pulse. However, as your law firm grew, you came to realize that not […]
5 Non-SEO Ways to Drive Traffic to Your Law Firm Website
If you are already investing in SEO to drive traffic to your law firm website, you know that it’s highly competitive in the legal category. Lots of attorneys spending thousands of dollars every month to compete for the same keywords are driving down the odds of your site ranking well for certain keywords. This is […]
The Beauty of Facebook Lead Ads for Consumer Law Firms
I love Facebook lead ads for consumer law firms. Why? First, over 95% of users access their Facebook pages on mobile. Let’s just say that’s everyone. Second, they’re cheap. Third, you can get really granular with your target audience. And fourth, these ads can be sync’d with your CRM system for fast follow-up when the […]
8 Tips for Improving the Financial Future of Your Law Firm
Whether you are a solo practitioner or run a multi-million dollar law firm, practicing law is a business. You are not only responsible for providing legal representation to your clients (your product), you are also responsible for the financial and operational matters that allow your law firm to continue to grow and prosper (your business). […]
5 Steps to Beat Your Competitors in Google Search
Even if you are consistently outranking your competitors for your main keywords on Google, if you don’t understand why you are performing better than they are, you likely won’t outrank them for long. There are five steps you need to take to develop a strategy that will consistently provide you with better search results over […]
Email Marketing: 10 Tips to Ensure You Connect with Clients
Email marketing provides law firms with the most expedient and cost effective way to interact directly with prospects and clients. But only if you do it right. Here are 10 tips that will ensure you connect with current and prospective clients via email marketing: Only send to those who want to receive your emails. Every […]
6 Law Firm Marketing Essentials for Boosting Your Online Visibility
Maintaining a high profile online is the primary goal for many law firm marketing programs since a majority of consumers looking for legal services turn to the Internet first. When someone types in the area of law you practice into a search engine, you want to be sure your law firm listing appears on the […]
Facebook Removing Verified Badges from Business Pages
In a move that it says was driven by consumer confusion, Facebook has announced that it will remove the gray verified badges from business pages at the end of October. What are verified badges? It’s the gray checkmark next to a company’s name on its Facebook business page: Facebook introduced verified badges in 2015 as […]
4 Things Law Firms Need to Improve Their Intake Process
Many law firms I know are spending thousands of dollars every month on lead generation. Some tout their ability to generate hundreds of new leads every month for their firm, thinking that number is the benchmark for success. It’s not. If your firm is not converting the leads you generate into paying clients, you are […]
How to Beat Your Competitors at Local SEO
Competition for the all-important first page on Google is fierce and your strategy for local SEO has to be equally aggressive if you want to outrank your competitors in local search. Search Engine Land provides these 5 tips for SEO tactics that your competition probably doesn’t know about: Local SEO Tip #1: Google Posts Claiming […]