5 Reasons Your Law Firm NEEDS Live Chat on its Website
You have likely encountered live chat on websites you have visited when trying to purchase a product or researching services. However, many law firms have not implemented chat on their website. Below are five reasons why your law firm should implement live chat on its website immediately: 1. Live Chat Increases Conversions The primary purpose […]
Analytics Law Firms Should Track
When your focus is practicing law, the idea of monitoring data and analytics can feel overwhelming. However, we live in a data-driven society, and tracking metrics is the best tool for understanding how your law firm’s marketing efforts are performing. Below are 10 data analytics your law firm should monitor: 1. Return on Investment (ROI) […]
TURBINE: The Rainmaker’s Updated Lead Conversion System
Improving your law firm’s lead conversion rate is one of the many ways The Rainmaker Institute can help your law firm grow and prosper. And, we have great news! Our lead conversion tracking system just got better with an update called “Turbine.” What is lead conversion? The lead conversion process is taking a lead and […]
4 Reputation Management Tips Every Law Firm Should Follow
Online reputation management is vital to your law firm’s success. Does your law firm actively monitor its online reputation? If not, it is time to act! Your online brand is one of your most important assets, and you should be proactive in protecting it. Online Reputation Management (ORM) & Online Brand Image Your online brand […]
8 Reasons Your Firm Needs a Professional Website
If you are a solo practitioner or a small law firm, you may believe you don’t need to have a website. While “word of mouth” is great advertising, in today’s world of technology, referrals are occurring online more than anywhere else. You cannot afford to miss the countless opportunities in having a professional website and […]
DIGITAL MARKETING: IT’S NO LONGER OPTIONAL
The days of attorneys viewing marketing and advertising as only useful for “ambulance chasers” are outdated. The internet, social media, and mobile access have changed everything. As a result, digital marketing is no longer optional, regardless of how big or small your law firm is and regardless of your areas of practice. The good news […]
7 Lead Conversion Best Practices
Lead conversion is of upmost importance to every attorney. Did you know it takes seconds for a user to form an opinion about your law firm’s brand and whether they will continue to explore your website? As a result, capturing your online visitor’s attention and piquing their interest is imperative to converting leads. Consider the […]
Why Advertising Is Valuable to Your Law Firm
Advertising has been around for a long time. In fact, for as long as businesses have existed, there has been a need to let the world know what they offer. In Medieval Europe, signs were placed outside shops advertising the product or service offered. Now advertising is a 148 billion dollar industry where businesses – […]
Are You Missing Out on Potential Clients? Pay-Per-Click Can Help!
You have heard that SEO is the most effective way to build your law firm’s online presence for the long term, but it takes time before you begin seeing results. If you are looking for quicker results while you are in the process of optimizing your website, pay-per-click (PPC) advertising is a great option. Pay-per-click […]
10 Benefits of Social Media For Your Law Firm
Do you know what you should be posting on social media and how often? Do you wish you knew how to authentically connect with people who need your expertise? Are you ready to create a consistent online brand? You’re not alone. People spend an average of 2 hours and 25 minutes PER DAY on social […]