WEBINARS ON DEMAND

The Rainmaker Institute’s books and e-books help you gain the business and marketing skills you need to beat your competition and increase your revenues.

Stephen Fairley, CEO of The Rainmaker Institute and author of these publications, is an expert in law firm marketing and business coaching. CoachVille has named him “America’s Top Marketing Coach.”  One of Stephen’s books, Getting Started in Personal and Executive Coaching, quickly ranked #1 in the category of professional business coaching in four countries. Stephen is a regular contributor to the National Law Review and is a nationally syndicated columnist for Attorney at Law magazine.

Tap into Stephen’s extensive knowledge base today. Browse our collection, then order online, or call us at (888) 588-5891, Chat Now, or complete our Contact Form.

The Untold Secrets of Client Billing: Turn Your Billing Process into a Money Making & Marketing Machine

  • Avoid the most common billing problems
  • How to handle upset clients when they call about their bill
  • Get a client to pay even after they have refused
  • Here’s just a few more things you will discover:
  • What can I do to address non-payment issues with my clients?
  • How can I determine if a client is credit worthy or when I should set up a security retainer up front?
  • 6 keys to keeping your client contracts tight
  • How to resolve billing disputes with clients while keeping them happy
  • Using the Can’t / Don’t / Won’t Analysis
  • Ways to use a client survey to discover problems before they happen

Watch at this webinar at your convenience.

When you register, you will receive access to the recording of the webinar.

If you’re like many of the attorneys I speak with every week:

  • You’ve been practicing over 10 years, you own a small firm with a handful of staff, you work hard month after month, but you never seem to get ahead.
  • You’ve tried all the traditional methods of marketing your law firm, but so far nothing seems to work very well.
  • You have goals, dreams and ambitions, but after all these years you’re still struggling to break or consistently break the million dollar mark…and every once in a while you wonder if it’s really worth it all.

I need to tell you from one business owner to another-the skills that helped you build a good 6-figure practice are not the same skills you will need to build a great 7-figure business.

So if you’re tired of beating your head against the wall and you’re ready to take a fresh look at how to break out of the negative cycle you’re stuck in then you really owe it to yourself to attend this webinar.

Join us and discover:

  • What it really takes to build a 7-figure law firm-no hype and no b.s.
  • Insider tips from managing partners running multi-million dollar firms
  • How to position yourself as a recognized expert and attract higher quality clients
  • 3 biggest reasons why you’re not getting more referrals and how to overcome these hurdles
  • The 2 things every Million Dollar Law Firm has in place (you will never achieve 7 figure revenues without both of these)
  • 2 key metrics you must measure every month if you want to grow your law firm
  • Where to find the best Strategic Referral Partners (SRPs) for your practice area
  • How to approach potential partners for maximum results
  • 3 tips for assessing who will likely be the most productive SRPs
  • 4 places you can look for referrals
  • 5 power questions to land more referrals faster
  • How to create a steady stream of new prospects
  • 3 ways to leverage the internet to find more referrals
  • The most important question you can ever ask a potential referral source
  • Our easy 8 step process for building a massive network of SRPs
  • Much more!
  • Use the power of the media to highlight your accomplishments and create a more visible presence for your firm
  • How a powerful follow-up system can create opportunities to land new business right after the holidays to start your year with a bang
  • An easy to use method for touching thousands of prospects in less time that it takes to watch a movie
  • A step-by-step process for taking control of your future starting now
$47.00 $27.00
  • The top 2 reasons why you aren’t getting more referrals right now and how to fix it
  • How litigation attorneys can easily keep in touch with all their former clients, prospects and referral sources in less than 1 hour a month
  • 6 questions you must pro-actively answer to get more referrals
  • The top 4 referral sources for litigators and where to find them
  • How to use LinkedIn to connect with referral sources
  • The 5 best times to ask clients for a referral

After paying your employees, the most costly part of your law firm is Lead Generation. This year your law firm will spend almost 10 times as much generating new leads as it does servicing existing clients! Lead Conversion is the most overlooked area at most law firms and it has the potential to save you tens of thousands of dollars this year!

Attendees will discover:

  • 3 major areas to examine when analyzing your law firm
  • 5 numbers every law firm must track to increase their conversion rates
  • A simple diagnostic tool you can use to track your leads and fix your follow up
  • A proven system for converting more leads into paying clients
  • Four things you can do to market your practice before you open the doors
  • Discover the best office space at below market prices
  • Creating the Triangle of Success: What every lawyer must know to succeed
  • How a business plan is your blueprint for success
  • The biggest mistake attorneys make when setting their fees
  • What you need to know before you buy malpractice insurance
  • Learn the five biggest ethical traps for new solos

Watch this webinar at your convenience.

When you register, you will receive access to the recording of the webinar.

Most attorneys already have a profile on LinkedIn, but very few know how to effectively use it to build a powerful referral network. With over 238 million professionals on LinkedIn, it has become one of the easiest ways to rapidly identify strategic contacts and build relationships with them!
In this advanced, information-packed 60 minute webinar you’ll discover:

  • How to generate targeted connections using LinkedIn
  • How to join and create LinkedIn groups to target your key referral sources and clients
  • Tools to land 2-4 lunches every month with your connections and referral partners
  • What to say during these meetings to ensure prospects remember you
  • How to follow up after your LinkedIn lunch

Join us for this exciting webinar where you will discover how to leverage the power of LinkedIn.

Key Performance Indicators: Knowing the Numbers That Run Your Law Firm

Over the last 16 years we have helped over 16,000 attorneys market and grow their business. We have studied best practices of business development in some of the fastest growing firms in the nation.

During this time we have identified many of the key characteristics of highly successful law firms. One of the more consistent ones is that they track specific numbers and key indicators that give them instant insight into how their law firm is performing on a weekly and monthly basis.

Attendees will discover:

  • How to easily identify the 12 key metrics your law firm needs to track and measure
  • How to set up a system to identify these numbers
  • The 7 critical systems every law firm must have
  • CPL and CPC: the 2 most important numbers every attorney must know in order to succeed
  • How to avoid “paralysis by analysis” and being overwhelmed by too much data
  • Delegating roles and responsibility to your staff
  • Using software to track your KPIs
  • The 6 biggest mistakes attorneys make in their ads
  • How to use information products to identify, educate, and capture your ideal prospects
  • Specific steps to building a referral based practice
  • The single most important step you’re missing that costs you hundreds of thousands of dollars every year
  • With just one tip, you could transform your practice, but we give you over a dozen practical tips and steps you can immediately and easily apply.
  • How attorneys can position themselves as expert sources with the media even though you are not allowed to market yourself as an expert
  • Where to find a valuable documents for free that will explain the 10 levels of expertise and how to achieve each level
  • Where to begin a publicity campaign so you do the important legwork that will pay off months later
  • How to create a Top 25 Media Hit List of your key media contacts who are in the best position to help you
  • The Number One thing journalists will expect you to do before they agree to cover you
  • How to get fabulous exposure online and attract the attention of potential clients, even if no journalists cover your story
  • Why you should be writing articles, the kinds of articles to write, and what to do with them after they’re written

While most law firms already have a website, the majority of them don’t produce new cases on a regular basis. Why? Because they are doing it all wrong! This webinar will teach you how to do it right.

Attendees will discover:

  • 3 specific strategies that can immediately improve your website conversions
  • What elements you should and should not include on your website
  • How to effectively reach the 65% of consumers who like to gather information about their legal issue long before ever contacting an attorney
  • Ways to leverage top online attorney directories to control your online presence
  • Case studies on how top attorneys are using social media to attract more paying clients
  • Best practices for blogging and why Google loves them so much
  • The fastest ways to get to the top of Google

Attorney advertising is a multi-billion dollar industry. Yet every year law firms waste millions of dollars on ineffective marketing. If you are currently investing any money in marketing your law firm or are thinking of jumping into the fray hoping to find new ways to get more leads then you absolutely cannot afford to miss this riveting webinar.

Attendees will discover:

  • The 5 biggest mistakes attorneys make in their marketing and advertising
  • Why asking prospects “how did you hear about us?” is a complete waste of your time
  • 3 simple steps to track every lead that comes into your law firm
  • Training your staff to use the Rainmaker Lead Tracking Sheet
  • Measuring the metrics of your marketing efforts
  • Making sense of the data and how to make wise decisions
  • A good rule of thumb when it comes to ROI
  • The formula for measuring Marketing Return On Investment
  • How to identify your “marketing money losers” and when to cut the cord
  • Setting realistic expectations from new marketing efforts

How to Answer the Question “Why Should I Hire You?”: Creating a Unique Competitive Advantage

One of the toughest questions attorneys get from a potential client is, “Why should I hire you?”

The rest of that question is implied “Why should I hire you versus any of your competitors?” Even though most prospects never ask it out loud, every single one of them is silently asking it to themselves.

When faced with this question most attorneys fall back on talking about the quality of their services, their experience and the size of their law firm.

Business development is especially difficult for litigators, who often work for months on a case and bring it to a successful conclusion, only to find they have a gaping hole of billable time to fill!

Listen in as nationally recognized business development expert Stephen Fairley and featured guest Larry Bodine help you develop a practical plan to grow your litigation practice.

Attendees will discover:

  • Which strategies you need to put into place in order to obtain repeat business from former clients
  • How to build a referral network to build your practice-even while you are prepping for a trial
  • How to get more referrals from mega-firms who are conflicted out of a case
  • Identify small firm transactional lawyers who can send you litigation referrals
  • Focus on the “hottest” areas of practice, as identified by market research
  • Discover methods our clients use to attract larger clients with bigger cases
  • How to ethically promote your “big wins” to the media and via the internet
  • Learn how to apply one of the most effective marketing techniques for litigators
  • How to position yourself as an industry expert that attracts highly profitable clients

You Too Can Build a Fully Automated, Highly Successful Law Practice Online

  • 7 easy ways you can leverage technology to leverage your time and multiply your income
  • The top 3 most essential goals for developing a prospect-attracting web site
  • How to create an integrated online marketing strategy around publicity, e-mails for attracting more and better clients
  • Specific tools and low cost programs you can use to spice up your marketing program
  • How to triple your prospect list in less than 90 days
  • How to determine if online referral services are worth your money
  • Cutting edge systems top attorneys are using to provide extraordinary clients service
  • 3 tactics for dominating your competition on the net
  • Simple steps to use online networking sites and blogs for becoming easily recognized and respected as an expert in less than 180 days

You Too Can Build a Fully Automated, Highly Successful Law Practice Online

  • 7 easy ways you can leverage technology to leverage your time and multiply your income
  • The top 3 most essential goals for developing a prospect-attracting web site
  • How to create an integrated online marketing strategy around publicity, e-mails for attracting more and better clients
  • Specific tools and low cost programs you can use to spice up your marketing program
  • How to triple your prospect list in less than 90 days
  • How to determine if online referral services are worth your money
  • Cutting edge systems top attorneys are using to provide extraordinary clients service
  • 3 tactics for dominating your competition on the net
  • Simple steps to use online networking sites and blogs for becoming easily recognized and respected as an expert in less than 180 days

Attorney Websites: Marketing Machine or Online Money Waster

  • Generate a massive database of prospective clients for less than $100 a month
  • Quickly engage first time visitors to your website
  • Use low cost email and direct mail campaigns to promote your law firm
  • Boost your online credibility
  • Attract more targeted clients that need your services right now
  • Use your website to interact with and increase your client’s satisfaction
  • Better understand their current and future clients needs and wants
  • Test out different marketing campaigns at virtually no expense
  • Decrease marketing expenses while increasing their effectiveness

Watch this webinar at your convenience.

When you register, you will receive access to the recording of the webinar.

Over 95% of law firms already have a website, but most of them never get any business from it. If this sounds like your law firm, then this webinar is a must attend. You will learn how small to mid-sized law firms from around the country are transforming lackluster websites into revenue-generating machines!

If you can’t remember the last time you generated a lead from your website then you owe it to yourself to attend. If you’re tired of your competition getting all the highly qualified leads online, this webinar will teach you what you need to know to dominate them.

You will discover:

  • Top strategies to quickly increase your online conversion rate
  • How to create trust with your website’s visitors
  • Specific tools you can use to encourage your visitors to pick up the phone and call you
  • The biggest mistakes law firm websites make and how to avoid them
  • How to differentiate your website from your competition

Your investment: Only $97 for your entire team to attend.

7 Simple Strategies to Attracting Highly Qualified Prospects to Your Website

  • 3 simple tactics to dramatically boost you your website traffic in 90 days
  • The fail-proof way to build a highly responsive list of hundreds of interested, qualified prospects using just your website
  • How to use highly targeted articles to create a major source of new business and traffic to your website in only 1 hour a week
  • The power behind marketing syntax – a proven 4 step formula to attract qualified clients to your practice
  • The secrets behind creating and managing a powerful e-newsletter and follow-up campaign to keep in touch with prospects, clients, and referral sources
  • Having a flashy website is not the answer, it’s just the beginning. You have to know how to drive targeted traffic to your website, entice them to connect with you and stay in touch with prospects quickly and easily.

6 Keys to Becoming a Recognized Expert in less than 180 Days

  • The power to attract more and better clients by becoming a recognized expert in your practice area
  • 5 Proven Strategies to get more attention, command more respect, and charge higher fees
  • Where to find and how to create media coverage
  • Leveraging the internet to build buzz
  • How to avoid the most deadly mistake attorneys make in marketing their practice
  • Create a 90 day game plan for increasing your expert status in your legal community

Watch this webinar at your convenience.

When you register, you will receive access to the recording of the webinar.

Have you ever failed to use a business growth strategy because you thought it would be too expensive or time consuming?

Are you ready to learn proven strategies that can significantly increase your referrals?

Are you tired of watching your cash flow stagnate or drop month after month?

Join us for this 60 minute webinar where we will deep dive into 5 low or no cost marketing strategies specifically for attorneys looking to build and maintain a lifestyle law firm.

You will discover simple and effective ways to:

  • Convert more prospects into paying clients
  • Enhance the client experience in order to build loyalty and referral sources
  • Use third party credibility in a way that compels prospects to hire you
  • Drive more website visitors to take action and call you
  • Implement follow up strategies to stay in contact with your prospects until they hire you

Your investment: Only $97 for your entire team to attend.

5 Internet Marketing Mistakes Your Law Firm Can’t Afford to Make

This fast-paced webinar shows how 7-figure attorneys are using the internet, search engine optimization, their websites and blogs to find more and better clients for their law firm. The internet is one of the most cost effective lead sources for today’s attorneys.

Attendees will discover:

  • The 5 rules for effective internet marketing for attorneys
  • Do’s and Don’ts: the intersection of ethics and online marketing
  • 2 critical keys to getting your website on the front page of Google
  • How to avoid the most common pitfalls and mistakes attorneys make with their websites
  • Lead conversion pages: how law firms are converting 10-30% of website visitors into qualified leads
  • 3 most important goals of your website & blog
  • The “secret weapon” of internet marketing for law firms

5 Internet Marketing Mistakes Your Law Firm Can’t Afford to Make

This fast-paced webinar shows how 7-figure attorneys are using the internet, search engine optimization, their websites and blogs to find more and better clients for their law firm. The internet is one of the most cost effective lead sources for today’s attorneys.

Attendees will discover:

  • The 5 rules for effective internet marketing for attorneys
  • Do’s and Don’ts: the intersection of ethics and online marketing
  • 2 critical keys to getting your website on the front page of Google
  • How to avoid the most common pitfalls and mistakes attorneys make with their websites
  • Lead conversion pages: how law firms are converting 10-30% of website visitors into qualified leads
  • 3 most important goals of your website & blog
  • The “secret weapon” of internet marketing for law firms