Key Performance Indicators

How to Get a Return on Investment from Your Law Firm Marketing Efforts

Attorney advertising is a multi-billion dollar industry. Yet every year law firms waste millions of dollars on ineffective marketing. If you are currently investing any money in marketing your law firm or are thinking of jumping into the fray hoping to find new ways to get more leads then you absolutely cannot afford to miss this riveting webinar.

Attendees will discover:

• The 5 biggest mistakes attorneys make in their marketing and advertising
• Why asking prospects “how did you hear about us?” is a complete waste of your time
• 3 simple steps to track every lead that comes into your law firm
• Training your staff to use the Rainmaker Lead Tracking Sheet
• Measuring the metrics of your marketing efforts
• Making sense of the data and how to make wise decisions
• A good rule of thumb when it comes to ROI
• The formula for measuring Marketing Return On Investment
• How to identify your “marketing money losers” and when to cut the cord
• Setting realistic expectations from new marketing efforts