How to Answer the Question



How to Answer the Question “Why Should I Hire You?”: Creating a Unique Competitive Advantage

One of the toughest questions attorneys get from a potential client is, “Why should I hire you?”

The rest of that question is implied “Why should I hire you versus any of your competitors?” Even though most prospects never ask it out loud, every single one of them is silently asking it to themselves.

When faced with this question most attorneys fall back on talking about the quality of their services, their experience and the size of their law firm.