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Legal Marketing Blog

The Rainmaker Institute is the nation’s largest law firm marketing agency specializing in management and marketing techniques for small to mid-sized law firms. As an industry thought leader, our blog provides cutting-edge strategies and insights on how to effectively market and grow your law firm. We cover topics such as SEO, business development, lead generation, intake conversion, and more.

Our legal marketing blog is designed to help law firms get the most out of their marketing efforts and drive meaningful results. We are committed to providing actionable advice that can help lawyers reach their goals and maximize their ROI. Whether you are a new lawyer or an established law firm, our blog has something for everyone.

Secret Weapon for Great Online Reviews

Online Marketing, Uncategorized

  by Jackie Eldridge When a potential new client needs your law firm’s services, you can bet they will use online reviews as part of their vetting process. This is why online reviews for your law firm mean everything to your credibility and lead conversion. When it comes to choosing professional services like your law…

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This Gift from Google is No Small Thanks

Law Firm Marketing

Google has a gift for savvy law firm marketers looking for a way to leverage online reviews — an online tool called Small Thanks that lets you generate marketing materials using your Google reviews. And it’s all free. According to Google, consumers that see positive reviews in search results are 71% more likely to use…

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5 Email Marketing Tips That Will Double Your Open Rates

How Lawyers Can Win at Email Marketing [INFOGRAPHIC]

Email Marketing

If you’re not getting the number or type of responses you want from your email marketing, then it’s time to do something about it.  Email remains the most effective and cost-effective ways for law firms to have ongoing conversations with prospects.  It’s targeted, allowing you to tailor your messaging according to your particular market’s wants…

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A Digital Marketing Checklist for Law Firms

Law Firm Marketing, Online Marketing

Are you employing all the latest Internet features and tools for your law firm marketing? Nothing stays static in the world of digital marketing, so you need to be continually reviewing your website, SEO and PPC practices to ensure you’re getting the most bang for your marketing buck online. Here’s a checklist of what’s working…

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Report Finds Lawyers Spend More Time on Admin & Business Development Than Billable Work

Law Firm Business Development, Law Firm Management

Law firm practice management technology company Clio has just released its latest Legal Trends Report based on data from 60,000 active Ciio users in what it calls “the first-ever data-driven study of the legal industry.” Since the data comes from user statistics and not self-reporting, personal bias is eliminated, according to Clio. Last year’s report…

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What Lawyers Can Learn From These Secrets of Successful Bloggers

Law Firm Blogs

Chicago web design and development company Orbit Media Studios conducts a survey every year of more than 1,000 business bloggers on what works — and what doesn’t — in the digital marketing space when it comes to blogs. Unsurprisingly, the factors in 2017 that yield the best results include: Investing more time into writing posts…

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6 Law Firm Marketing Must-Haves for 2018 (Part 2 of 2)

Law Firm Marketing

Read Part 1 of this post. The six key elements every law firm marketing program must have in 2018 include: Website with Blog Mobile marketing Branding program Email system Conversion system Social media marketing program 4. Email System Email marketing remains one of the most effective and least expensive ways to maintain contact with current…

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6 Law Firm Marketing Must-Haves for 2018 (Part 1 of 2)

Law Firm Marketing

In planning your 2018 law firm marketing program, it’s all about digital marketing — mobile, social media, email — with a strong focus on lead conversion. You should take it as a given by now that legal consumers are doing their research online, so having a strong online presence is a must-have for your practice….

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Vmail: Email with a Personality (Yours!)

Email Marketing

Scientists who study these things tell us that our average attention span these days is 8.5 seconds. If your email marketing has not grabbed someone by the collar in that short span, you’re probably not getting the results you want from your efforts. Have you thought about vmail? Vmail is simply email that features video….

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