Services For Legal Lead Conversion

Understanding the 5 Stages of Lead Conversion for Lawyers


Lead generation for lawyers is the second most expensive thing a law firm will spend on other than payroll and office space and it’s getting more expensive. We have established a working process for lead conversion that is being used successfully by thousands of attorneys across the country.

It begins with understanding the five stages of lead conversion for lawyers:

The Right Leads


The Rainmaker Institute will help you analyze the efficiency of your current lead sources and make difficult decisions about how to maximize your marketing budget. We will also help you analyze and improve your firm’s effectiveness at converting your leads into clients. Even small increases in your conversion rate can make a significant difference in your revenue.

Consistent Connections


Just as a legal docketing system ensures that no deadline is missed, our Lead Conversion System ensures that no potential client falls through the cracks. We help you fix your follow-up using a variety of methods, such as regular emails created specifically for your law firm, as well as reminders to perform defined tasks, such as appropriate follow-up tailored to each clients’ needs.

This consistent contact puts your law firm’s name and expertise in front of your leads time and time again.

Continuity of Communications


Law firm marketing automation also provides your firm with continuity during employee turnover. No longer will the success of your marketing program depend on the knowledge and efforts of a single individual, as our Lead Conversion System will support your firm in times of transition.

At The Rainmaker Institute, we understand that clients are the heart of your practice. Our Lead Conversion System dovetails with our content management services, allowing us to help your firm increase its conversion rate using customized blogging, e-newsletters, and social media marketing.

Ask us anything. Schedule a FREE strategy session.


Did you know? The average law firm only converts 12-21% of their qualified leads.

Without spending any more money on marketing to generate more leads, you can increase your conversion rate (and revenue!) – with a good intake process.

Rainmaker has conducted Secret Shopping calls on law firms across the country. Download our checklist to help assess how your intake team is performing!