You need to be able to track how many leads are coming in — via phone, via your website — all areas.
Law firms need to track how many leads turn into appointments — how many come in via phone, via the website, etc. The biggest mistake and time waster is to try to convert someone over the phone — get them into the office and you’ll have a higher chance of converting them into a paying client.
Track this information — it’s important. You may set numerous appointments, but knowing how many SHOW UP is vital.
You need to know if you are CONVERTING your leads into clients.
Just because they left your office, doesn’t mean you cannot close them as a client later.
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80+ WAYS YOUR INTAKE
SPECIALIST CAN HELP YOUR FIRM MAKE MORE MONEY
Did you know? The average law firm only converts 12-21% of their qualified leads.
Without spending any more money on marketing to generate more leads, you can increase your conversion rate (and revenue!) – with a good intake process.
Rainmaker has conducted Secret Shopping calls on law firms across the country. Download our checklist to help assess how your intake team is performing!