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Law Firm Marketing Success Stories
[/vc_column_text][us_separator size=”huge”][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]The Rainmaker could fill pages with success stories, but we have a few that demonstrate the variety of ways we can empower your law firm and build your practice:
Criminal Defense Firm in Texas Stopped Paying MORE Than The Client Value
A criminal defense firm in the competitive Dallas/Fort Worth area was paying MORE for their clients then their case value. At the time, the firm’s average case value was around $3,000.
This firm was generating approximately $1.5 million per year with one owner and 3-4 associates when they started working with Rainmaker. They were spending a hefty amount on marketing – in fact, their paid ad budget alone was approximately $35,000/month. They had “gut feelings” about how well each lead source was performing, but they didn’t really know what they were getting in return.
Rainmaker’s Turbine lead conversion system and automated tracking tool, Rainaltyics, was implemented. The firm owner met with the Rainmaker team for monthly consulting and review of the firm’s data.
It was initially perceived that the firm retained more clients from the paid ads than any other lead source. However, the data told a different story.
In analyzing the firm numbers, it was uncovered that the firm was handling a tremendous number of calls from their paid ads, however, the majority of the leads did not qualify. In fact, when the the cost per client was calculated – it was confirmed that the firm was in fact paying $450+ MORE for the client then the average case value.
The firm had no idea they were losing money with this lead source. After revamping their marketing efforts, they dramatically reduced the paid ads marketing spend, became more more efficient and continued to steadily grow their firm.
Family Law Firm Increased Revenue by $22,800/month From Follow Up Alone
A family law firm in New Jersey admitted that they never followed-up with prospects who did not schedule a consultation. They also didn’t follow up with prospects who attended a consultation but didn’t sign with the firm on the spot.
In fact, there was no nurturing in place to potential clients who were already in the firm’s pipeline.
Almost immediately after implementing Rainmaker’s Turbine lead conversion system and automated follow up, the firm saw an average of six MORE new clients a month. With an average case value of $3800 (at the time), their monthly revenue increased by approximately $22,800 per month or $273,000 per year!
A significant amount of revenue to gain without spending more money on marketing.[/vc_column_text][/vc_column][/vc_row]