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What Google Says Are the Top 3 SEO Factors

When Google talks about SEO, everyone should listen. And Google is speaking volumes in a new video series on the Google Webmaster YouTube channel: SEO Mythbusting. Here’s what it’s about: Hosted by Google Webmaster Trends Analyst Martin Splitt, the first episode explored the top three SEO factors to focus on. While none of them are new, it is revealing to hear a more in-depth explanation on why these factors are considered so crucial to Google: SEO Factor #1: Content with a purpose Splitt says that your content not only has to be good, but it has to serve a purpose:

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SEO

How to Succeed at Law Firm SEO [Infographic]

Search engine optimization (SEO) can be so confusing that the layperson is often overwhelmed by all the information out there on how to be successful at search. As law firm marketers, though, we know how absolutely essential it is to be up on the latest thinking when it comes to SEO since it changes literally every day. Obviously, most attorneys are not going to dedicate the time and study it takes to be proficient at SEO. You should either have in-house talent for that job, or you should farm it out to a firm that not only understands all the

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SEO

Know Your SEO: Top 10 Metrics Law Firms Need to Track

You know if the work you’re doing is satisfying your clients because most of them will tell you so. To know if your SEO initiatives are working and delivering the results you want in terms of traffic and conversion, you need to do some digging. Here are the top 10 SEO metrics you should be tracking, courtesy of website development company Lounge Lizard: #1: Google’s ranking of your keywords. You want to be sure that the keywords you are using on your website are ranking well on Google. SEMRush is an excellent tool and it’s free to try for 10

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SEO

Guide to Google My Business for Law Firms [Infographic]

Claiming your Google My Business listing is a MUST for law firms seeking to improve their local search marketing results. Google My Business was created by Google to enable companies to share important business information and improve the accuracy of your company’s presence on Google. This makes it easier for consumers to connect with you. Over the past year, Google has added some additional features to Google My Business, including: Google Posts look like PPC ads but they are free. You can include a photo, description, offer, landing page URL — whatever you have to say or promote. You can

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