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A Lawyer’s Guide to Online Reputation Management
Online Reputation Management

A Lawyer’s Guide to Online Reputation Management

It is difficult to overstate how important online reputation management is to new business development for law firms. Here’s what it is, why it’s important, and how you can tackle it: What is online reputation management? Basically, online reputation management is observing and influencing feedback about your law firm on digital platforms — social networks, search engines, and review sites. It involves a number of tasks, including: Monitoring customer feedback on every key platform where your business is talked about/reviewed. Watching closely to ensure competitors and others are not disparaging your firm online. Addressing any issues or concerns raised by

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Online Reputation Management

4 Steps to Turn a Negative Review Into a Positive

Are you aware that people who post a review on Google are notified after a business owner responds? This alone should motivate law firms to respond to every review as a way to help build relationships with clients. In fact, one of the best ways to take the sting out of a negative review is to accept it as a challenge to remedy the reviewer’s dissatisfaction. You can do this by following these 4 steps: Acknowledge the problem. Even if you believe the reviewer is wrong, acknowledging the issue is important. Thank them for providing feedback and bringing the issue

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